Admissions – a 360 review

Sophie Langdale

Introduction

Background

Why it needs to work

• Recruiting the right pupils• Reputation• Meeting the needs of the school• Feeder relations• Income generation• Success

A cyclical process

Marketing and

Recruitment

Enquiry and Visit

RegistrationAssessment and Offer

Induction

Areas to focus on

Staffing

Location

Admissions

Governors

Academics

Senior Management

Support Staff

Knowing your market

Knowing your competition

Website

Prospectus and other communications

Advertising

Social Media

All communications

Recruitment

Admissions data, process and systems

Customer experience

“We were very impressed by personnel, students and school facilities.”

“We thoroughly enjoyed the morning and appreciate the hard work that you and your team put into the event to make it all run so smoothly.”

“We came back thinking that perhaps we should apply for an earlier entry point.”

“Friends and their children have told us how much they enjoyed and admired the School, and

we saw why on Saturday.”

Compliance

Research and sector knowledge

Strategy

Closing

Admissions – a 360 review

Sophie Langdale