Post on 21-Jan-2018
Solving the Employee Engagement ProblemMartyn Barnett – Managing Director, RMG Networks Ltd.6th July, 2017
Welcome to theEmployee Experience Era
Going forward…(organisations) are absolutely going to focus
on the physical environment, the technical environment and
the cultural environment. This is the winning formula for
creating and designing employee experiences…Organisations that invest in employee
experience are more productive, valuable, attractive, innovative, profitable … than those who don't. These
"Experiential Organisations" crush the competition in every
metric.
JACOB MORGAN, Forbes
“
”
What Does aPoor EmployeeExperienceLook Like?
17%* 57%* 26%*
SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics
Poor employee experience manifests itself as disengagement
Businesses face a constant battle on multiple fronts to succeed
Political and economic uncertaintyLack of EngagementDisruptive InfluencesWorkforces struggling with thework-life balance
The impact of the iGenerationThe power of social media in makingor breaking reputations
IS THERE MUCHAT STAKE?
YES THERE IS!
SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics
Companies with engaged employees
21% 10%
Highercustomer loyalty
Moreprofitable
Better service andproductivity
21% 147%
Higher earnings per share
SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics
70%of business
transformationefforts fail due to lack
of engagement
KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE
01 02 03 04 05STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT
06
STRATEGY
01TRANSLATE
02ALIGN
03LISTEN
04SHARE
05INSIGHT
06
KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE
What are our GOALS?What are our VALUES?
What are our BELIEFS?What is our POSITION?
STRATEGY
01TRANSLATE
02ALIGN
03LISTEN
04SHARE
05INSIGHT
06
KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE
WHY are we here?Why is this RELEVANT?
Why ME?What is the CONTEXT?
STRATEGY
01TRANSLATE
02ALIGN
03LISTEN
04SHARE
05INSIGHT
06
KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE
HOW will we do this?What is the PLAN?
What is my ROLE?What is everyone else DOING?
STRATEGY
01TRANSLATE
02ALIGN
03LISTEN
04SHARE
05INSIGHT
06
KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE
AccommodateFEEDBACK
EmployeeEMPOWERMENT
BuildTRUST
STRATEGY
01TRANSLATE
02ALIGN
03LISTEN
04SHARE
05INSIGHT
06
KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE
CELEBRATE SuccessRECOGNISE Contribution
PEER RecognitionEXTERNAL Interests
STRATEGY
01TRANSLATE
02ALIGN
03LISTEN
04SHARE
05INSIGHT
06
KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE
MY PerformanceDEPARTMENT Performance
COMPANY performanceEmpower PRODUCTIVITY
01 02 03 04 05 06INTERNAL
COMMUNICATIONS
COMMON FACTORS ACROSS THESE STEPS
STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT
• Growing challenge in ‘reaching’ all employees• Desire for real-time / updated information• Greater value resulting from personalised and
segmented content• Delivering performance metrics to drive employee
behaviour and productivity• Challenges to relate to Millennials, and Generation-Z
• Greater demand for video• Greater demand for employee interactivity & EGC• Mobile is mandatory
INTERNAL COMMUNICATION TRENDS
Inbox overload
Unengaging delivery
Easy to ignore
Competes with spam messages
Hard to reach employees
EMAIL CLUTTER
Under utilised or not easily / regularly accessed
Lack of personal messaging
‘Pull’ approach to content
Usage varies
INTRANETS UNDERUTILISED
Location Dependent
Difficult to reach remote employees
Too often just a cascade of corporate messaging
Often lacking strategy
COMMUNICATION STRATEGY
CHALLENGES IN ACHIEVEINGEFFECTIVE INTERNAL COMMUNICATIONS
WHAT DOESEFFECTIVE INTERNALCOMMUNICATIONSLOOK LIKE?
EMPLOYEE EXPERIENCE
CULTURE
PEOPLE
SYSTEMS
PROCESSES
EMPOWER
GOALS
VISION
BELIEF
Strategies Techniques
Reach all employees • Go beyond email, Intranet and digital signs• Push content to desktop and mobile devices
Provide information personalised to me • Segment employee groups• Customise content to each target group
Include performance data of vital interest to me • Departmental / team metrics• Personal metrics
Deliver real-time communications • Device of employee “choice”• Interrupt (instant messaging)
Make content “king” • Frequent (rich & relevant) content updates• Liberal use of video (10X – 20X from today)
Solicit input and provide feedback • Broad use of surveys and assessments• Deliver response / actions• Integrate Social Media and EGC
Measure and optimise message impact • Assess and learn from past• Use analytics to monitor consumption
WHAT SHOULD BE CONSIDERED IN MY INTERNAL COMMUNICATION STRATEGY?
REACH CONNECT INCLUDE INFLUENCE EMPOWER
Interact at the right locations & moments
following your audience’s
preferences / journey
Create meaningful, immersive &
impactful interactions and connect with
employees
Keep control over which content gets published and to whom across all
levels of the business
The right mix of content presented in
the right way throughout all
connection points
Provide decision influencing
information to your employees alongside
relevant content
RELEVANT CONTENT GETS EMPLOYEES
ENGAGED
INSIGHTFUL CONTENT GETS THEM
THINKING
PERFORMANCE METRICS INSPIRE
ACTION
MULTI-PLATFORM TECHNOLOGY REACHES
ANYWHERE
EMPLOYEE DELIVERED CONTENT BUILDS
LOYALTY
GAMIFICATION DRIVES
PERFORMANCE
PERFORMANCELOYALTY AND DRIVESANYWHERE, BUILDS
ACTION IN LOCATIONSTHINKING AND TAKINGENGAGED EMPLOYEES
That is theEmployee Experience
RMG VISUALISATION – MULTI-PLATFORM APPROACH
Thank You