A journey in digital transformation

Ola?

Some times it leads to a bad day at the office!

Then

Today?

Innovation Labs

Digital Opportunities

E X P O N E N T I A L C O M PA N I E S

G R O W T H O N S T E R O I D S ?

Uber at 50B$+

The difference between linear and exponential

D I S R U P T I V E I N N O VAT I O N

Alibaba.com=230 billion USD…WTF! 230 billion!!!!!

What makes the exponential companies different?

They have 10* more impact/input than peers by

using technology

Traditional TV is like Switzerland

Web TV is like India

Say hi to your new post man!

Disruptive technologies

Big data + Artificial IQ

The next hype is predictive technology…

Siri is getting smarter

Fancy putting a chip in your skin?

C U R I N G D E AT H ?

Whats high on the agenda for digital leaders?

Last 5 years: Digital Transformation

Next five years:

Digital Execution

From ‘the why’ to ‘the how…’

From #11 to #1 on the strategic agenda

The evolution of digital DNA

B2C to B2B

From country centric to becoming an operating

system

Internet of everything

Every industry becomes a platform for innovation…

Your car - a computer on wheels

Your home the next Klondyke

Ok…I get it! Everything is going to change. Now what?

COMMON MISTAKES

Not believing in change

No… the watch industry will never change

Right….

Not challenging chosen truths

Having a short term perspective and follow

the hype

Getting stuck in old games…

… instead of mastering new ones

GETTING IT RIGHT

Your journey…

Technology

The control tower

Spotify

Always on marketing

Analysing every step of the customer journey

M A R K E T I N G D I R E C T O R S C O N F U S E D O N A N E W L E V E L

THE NEW SALES PARADIGM

Value add vs automation

HumansVision

Creativity Challenge Feelings Network

Ideas

Mindset and leadership

Intrapreneurship

MTP Massive Transformative Purpose

Not discussing systems and processes… but

vision and passion

Authenticity

Absolut

Storytelling (because humans like stories)

Customer loyalty

M O R E M A G I C , L E S S L O G I C

Recruiting change makers

“Obsessive” is what indifferent people

call passionate people

How strange can an exponential society become

in 20 years?

100 billion connected devices

Age of abundance (food, energy, computation power,

information…)

1 billion new robots

Life span + 120 years

Perfect lie detectors

What will never change?

PASSION WINS