Solita Meeting Point 2015, A Journey in Digital Opportunities - Ola Ahlvarsson
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A journey in digital transformation
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Transcript of Solita Meeting Point 2015, A Journey in Digital Opportunities - Ola Ahlvarsson
A journey in digital transformation
Ola?
Some times it leads to a bad day at the office!
Then
Today?
Innovation Labs
Digital Opportunities
E X P O N E N T I A L C O M PA N I E S
G R O W T H O N S T E R O I D S ?
Uber at 50B$+
The difference between linear and exponential
D I S R U P T I V E I N N O VAT I O N
Alibaba.com=230 billion USD…WTF! 230 billion!!!!!
What makes the exponential companies different?
They have 10* more impact/input than peers by
using technology
Traditional TV is like Switzerland
Web TV is like India
Say hi to your new post man!
Disruptive technologies
Big data + Artificial IQ
The next hype is predictive technology…
Siri is getting smarter
Fancy putting a chip in your skin?
C U R I N G D E AT H ?
Whats high on the agenda for digital leaders?
Last 5 years: Digital Transformation
Next five years:
Digital Execution
From ‘the why’ to ‘the how…’
From #11 to #1 on the strategic agenda
The evolution of digital DNA
B2C to B2B
From country centric to becoming an operating
system
Internet of everything
Every industry becomes a platform for innovation…
Your car - a computer on wheels
Your home the next Klondyke
Ok…I get it! Everything is going to change. Now what?
COMMON MISTAKES
Not believing in change
No… the watch industry will never change
Right….
Not challenging chosen truths
Having a short term perspective and follow
the hype
Getting stuck in old games…
… instead of mastering new ones
GETTING IT RIGHT
Your journey…
Technology
The control tower
Spotify
Always on marketing
Analysing every step of the customer journey
M A R K E T I N G D I R E C T O R S C O N F U S E D O N A N E W L E V E L
THE NEW SALES PARADIGM
Value add vs automation
HumansVision
Creativity Challenge Feelings Network
Ideas
Mindset and leadership
Intrapreneurship
MTP Massive Transformative Purpose
Not discussing systems and processes… but
vision and passion
Authenticity
Absolut
Storytelling (because humans like stories)
Customer loyalty
M O R E M A G I C , L E S S L O G I C
Recruiting change makers
“Obsessive” is what indifferent people
call passionate people
How strange can an exponential society become
in 20 years?
100 billion connected devices
Age of abundance (food, energy, computation power,
information…)
1 billion new robots
Life span + 120 years
Perfect lie detectors
What will never change?
PASSION WINS
