A new communication platformA new communication platform

SOCIAL MEDIA OVERVIEW

SOCIAL MEDIA OVERVIEW

Clusterable marketing tool 1.19 billion active users Anonymous instant

messaging platform 230 mio active

users

TRENDS IN SOCIAL MEDIA MARKETING

Fan Fights ?Customer Service

Engagement

What have Brands done on Facebook so far?

- Fan acquisition to be the most popular brand.- Focusing on the importance of Engagement and PTA rates on Pages.- Content creation for continuous communication with Fans.- Social Media specialized campaigns.- On Page Applications to increase engagement.- Paid Advertising on Social Media to increase the fan base.

What have not done yet?

The next step is…

What have not done yet?

The next step is…

Fan Fights ?Customer Service

Engagement

TRENDS IN SOCIAL MEDIA MARKETING

What have Brands done on Facebook so far?

- Fan acquisition to be the most popular brand.- Focusing on the importance of Engagement and PTA rates on Pages.- Content creation for continuous communication with Fans.- Social Media specialized campaigns.- On Page Applications to increase engagement.- Paid Advertising on Social Media to increase the fan base.

Social CRM

RESEARCHES

Source: UPS & comScore

Source: Wired & E-marketer

INSIGHTS

Expecting special offers

from brands

Willing to give feedback

about their journey with the

brand

SO WE CREATED..

SOCIO4 IS..

SOCIAL CRM

DATABASE

CAMPAIGN

MANAGEMENT

CUSTOMER

SERVICELOYALTY

Extensive Social CRM Database

Highly Clusterable Campaign Management Tool

New Direct Communication Method between Companies and Customers

Social CRM Integrated Customer Service Platform

Ability to Integrate with Existing Loyalty Programs

IN A DETAILED VIEW..

SOCIAL CRM

DATABASE

CAMPAIGN

MANAGEMENT

CUSTOMER

SERVICE

LOYALTY

• A lifetime connection with customers at once• Main database for social media apps• Continuously updated user profile data• Combines previous apps’ databases• Clustered customer data

• New communication era via Facebook notifications• Broadcasting to targeted customers• Special Offers, Promotions, Gift Coupons, Announcements• Business Intelligence for forefront customer insights• Interaction Analytics (Visits, Read Rate, CTR, Sales Conversion..)

• New user experience in customer service• Previous service history• Decreasing public complaints on fan pages, company posts etc.• Multiple agent access• Advanced reporting and performance tracking metrics

• Integration with existing loyalty programs• Member get member feature

NEW COMMUNICATION CHANNEL..

Facebook Notifications

HOW SOCIO4WORKS

DASHBOARD

DIGITAL MKT.

MANAGER

FANS GET CONNECTED

A lifetime connection with the brand at once.

Continuously updated customer data.

USER INTERFACE

Customized user panel to stay connected with the brand.

All the public and customized

information can be accessible through

SOCIO4 app.

PROMOTIONS

User can reach public and customized information

including promotions, special offers and gift vouchers.

GIFT VOUCHERS

Gift Vouchers given by “The Brand” can be seen on

SOCIO4

SOCIAL CRMMODULE

SOCIAL DATA OVERVIEW

SOCIO4 collects information of connected users and builds

Business Intelligence & Social Insights for Companies.

USER DETAILS

SOCIO4 stores user’s detailed information.

CAMPAIGN MANAGEMENTMODULE

USER INQUIRY FOR CLUSTERING

The Data stored on SOCIO4 CRM can be easily clusterable to set up

Social Media Campaigns.

SAVED INQUIRIES (CLUSTERS)

Saved Inquiries are always updated with the actual customer

data on pool.

BROADCASTING

All the Promotions, Special Offers, Gift Vouchers and Company Announcements can be Broadcasted to clustered users via Facebook Notifications.

SOCIO COMMUNICATES via..

Facebook Notifications

BROADCAST REPORTS

User Interactions gets logged on SOCIO4 Database to access

analytics for each seperate Broadcasts.

Sent, Read & Click Thru rates can be tracked in

reports to identify engaging users.

Interaction feedbacks can be used for future

campaigns to enable Re-Targeting & Re-Marketing!

CUSTOMER SERVICEMODULE

USER INTERFACE – WRITE TO US

User can give feedback regarding his journey with the

brand including complaints directly.

SOCIO4 identifies the customer.

Not any additional personal information required.

DASHBOARD - USER MESSAGES

Agents or Community Managers would be able to

handle customer complaints in a more structured way.

User’s Service History can be easily accessible.

Gift Vouchers can also be attached to improve customer

satisfaction.

WHILE THE USER IS PLAYING CANDY CRUSH…

As soon as the ticket replied by the agent, customer gets notified by

SOCIO4

USER REDIRECTS TO THE MESSAGE

FB Notification redirects user to the responded message.

CUSTOMER SERVICE PERFORMANCE

Real time Performance metrics of Social Customer Service

performance can be tracked on DASHBOARD.

COMPATIBILITY

COMPATIBLE WITH MOBILE DEVICES

BEST USAGE OF SOCIO4

Place SOCIO4 as the Key MarketingTool in your Social Media Strategy

Drive Sales!

IN A NUTSHELL…

Is a new communication platform.

Provides;

Social CRMCampaign Management

Customer Service and

Loyalty Service

for Companies.

Contact: sales@connective.ly