Hot Social mediain Japan and its features

Arcarna Inc.May 2008

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Who am I?

NameName

ProfessionProfession

WorksWorks

Kazuhide HARADA

CEO of Arcarna, Inc.

7 books about social networking

Blog “Socialnetworking.jp”

Blog ”Socialmedia.jp”

Social media consulting

OtherOther Traveled 90 nations

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Socialnetworking.jp

http://www.socialnetworking.jp/

Since 2004 More than 3,000 entries About social networking

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Socialmedia.jp

http://www.socialmedia.jp

Since 2006 2,372 socialmedia

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Social Networking world in Japan

Function

Target

mobile PC

General

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mixi

http://mixi.jp

The biggest social networking service in Japan

12 million users (Dec/2007) Diaries, photos, movies, music, ne

ws, community… Since 2004 Mixi, Inc.

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Mo-ba-ge

http://mbga.jp

The biggest “mobile” social networking service in Japan

9 million users (Feb/2008) Games, news Since 2006 Active users:Teens (junior, high school students) DeNA Co.,Ltd.

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gree

http://gree.jp

The big “mobile” social networking service in Japan

4 million users (Feb/2008) Active users: mobile users Games, diaries. Since 2004 Gree. Inc,

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2ch

http://2ch.net

The BBS (bulletin board service) in Japan

600 million page views (April/2008) Since 1999 Anonymous

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Niconico doga

http://nicovideo.jp

The biggest video service in Japan 100 million page views (Feb/2008) Comments on video niwango. Inc,

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Zenryaku profile

http://pr.cgiboy.com/

The biggest profile introduction service in Japan

4 million users (Oct/2007) Simple Profile Rakuten

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kotonoha

http://kotonoha.cc

The unique voting service in Japan 10 million comments (Oct/2007) Multiple choice Personal service Vote hot or not

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Hatena haiku

http://h.hatena.ne.jp/

The big mini blog service in Japan Drawing function Hatena Star Hatena. Inc,

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Nounai maker

http://usokosearch.com/

The unique personality revealing service in Japan

600 million page views (Dec/2007) Since June 2007

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Anonymous Diary

http://anond.hatelabo.jp/

The blog service in Japan 163,365 entries(April/2008) Anonymous diary Hatena.Inc,

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OK wave

http://okwave.jp/

The Q&A service in Japan 3 million questions (April/2008) 1 million users (April/2008) OKwave.Inc,

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Characteristic 1: mobile

Many users prefer mobiles over computers.

100 million cell phones in Japan (Oct 2007)

Example: mixi, mobile, mobage

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Characteristic 2: anonymous

Japanese people prefer to be anonymous

They rarely publish their real names

Example: niconicodoga, 2ch, anonymous diary

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Characteristic 3: simple

Simplicity is the best Mixi is very simple compared to ot

her SN Zenryaku, you put your profile, tha

t’s all. Kotonoha, you click Yes or No.

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Characteristic 4: ask

Ask someone (usually strangers) anything important

This includes “my wife is going to have a love affair this weekend. What should I do?”

OK wave, 2ch, mixi

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SN trait 1: yominige@mixi

Yominige means “Read and run away” in Japanese

Reading friend’s diary, and adding no comments

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SN trait 2: imepu@mobage/2ch

Imepu(Image Play) means “role play” in Japanese

Role play through a social networking medium

Using Manga-like characters

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SN trait 3: mobakano@mobage

mobakano means “girl friend only in that SN” in Japanese

You pretend as if you both were girl friend / boy friend on the SN, and they rarely see each other offline.

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SN trait 4: anka@2ch

anka means “anchor (like Link)” in Japanese

“anka” is advice for your agenda from strangers.

You are #1. #1 may ask, “Tell me what I should do >>3”#3 will then reply.

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SN trait 5: kiseki no maimiku@mixi

Kiseki no maimiku means “connect with the man of destiny on SN” in Japanese

You say “your star sign,your type of blood, your cell phone and so on”, and connect with the exactly same one.

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アルカーナ株式会社 原田和英 Harada@arcarna.com