5 Steps to Maximize Your Organizations' ROI in Social Media

@shanegibson#socializedyvr

Closingbigger.net @shanegibson

5 Steps to Maximize ROI

1.Coordinate Multiple Social Media

2.Listen and talk don’t market

3.Have a strong social hub

4.Take it offline and bring it home

5.Have a Long-term plan

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“The Customer Owns Your Brand”

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The numbers

Facebook: 600 Million People

Linkedin:     150 Million Professionals representing every Fortune 500 company

Twitter: 150 Million Accounts

Youtube: 1 Billion Views Per Day (3rd biggest search engine behind Google and Twitter Search)

Closingbigger.net @shanegibson

Business-to-Business Decision

Makers•…69% of B2B buyers use social networks

“primarily for business networking and development.”

•…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

Closingbigger.net @shanegibson

ROI

1. Reputation

2. Risk Reduction

3. Client Retention

4. Efficiency

5. Business Intelligence

6. Differentiation

7. Brand Association

8. PR & Exposure

9. Immediate Revenue

10.Long-Term Revenue

Closingbigger.net @shanegibson

ROI

11.Supplier Capacity Building

12.Perception Shifting

13.More & Better Recruits

14.Innovation

15.Client Education

16.Staff Capacity Building

17.Network Growth

18.Opportunity Creation

19.Job Satisfaction

20.Trust Building

Closingbigger.net @shanegibson

Closingbigger.net @shanegibson

Use Multiple Channels

Engagementdb.com

Closingbigger.net @shanegibson

Listen

•Social Search

•Google Alerts

•Social CRM

•Social Media Monitoring Suites

Closingbigger.net @shanegibson

Social Search

•http://Search.twitter.com

•LinkedIn Search, Groups and Updates

•http://Google.com/alerts

•http://Blogsearch.google.com

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Social Search

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Google Alerts

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Google Alerts

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Talk

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Hootsuite.com

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Closingbigger.net @shanegibson

Closingbigger.net @shanegibson

You need a social home base

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Closingbigger.net @shanegibson

Closingbigger.net @shanegibson

Closingbigger.net @shanegibson

Take it offline

SociableBook.com @shanegibson @sjagger

Launch Plan1. Identify Your Goal

2. Identify Your Target Audience

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy

5. Implement Listening and Engagement Strategy

6. Know Core Pains

7. Uniquely Communicate Pills Mixing Marketing and Community

SociableBook.com @shanegibson @sjagger

SociableBook.com @shanegibson @sjagger

Closingbigger.net @shanegibson

Next Steps•Build your home base

•Start listening at outposts

•Equip your team

•Chart your path, build your calendar

•Think long-term and look at all types of ROI

•Join the conversation

Closingbigger.net @shanegibson

Resources

http://closingbigger.net

http://guerrillasocialmediahq.com

http://twitter.com/anthonycaridi

http://twitter.com/shanegibson