How to maximize your hubspot roi
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Transcript of How to maximize your hubspot roi
The 2012 Phenomenon
According to the Mayan calendar,
the world will end on 12/21/2012!
Maximize your Hubspot ROI
by Integrating Your Sales & Marketing
Maximize yourHubspot ROIby Integrating Your Sales & Marketing
Should be
Maximize yourHubspot ROI
by Integrating Your Sales & Marketing
• trade shows• yellow pages• Advertising• PR• direct mail• Email marketing• Networking• Referrals• cold calls• etc
The New(Social Media)
• Blog articles & readers• LinkedIn connections• Twitter followers• Facebook friends• Pinterest boards• SEO• keywords• remarkable content• #1 on Google• Alexa rank
It’s Not AboutThe Old
(Interruption Marketing)
nor
The disconnect happens when...
We try to apply an outbound sales process
To an inbound generated prospect (lead)
That has a 21st Centurybuying process.
NowThen
“Does this grow sales?”
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• Looking to score a date for the weekend? By sending an initial message on a Tuesday or a Sunday, you are twice as likely to get a reply than if you send that message on a Saturday. (sparkology.com)
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