BluefinSignals Fact Sheet - January 2012

1 NFC Championship: Giants at 49ers (FOX) 2,850,8602 AFC Championship: Ravens at Patriots (CBS) 2,443,2803 AFC Wild-Card Game: Steelers at Broncos (CBS) 2,137,2204 AFC Divisional Playoff: Broncos at Patriots (CBS) 1,873,3605 NFC Divisional Playoff: Saints at 49ers (FOX) 1,809,5706 NFC Divisional Playoff: Giants at Packers (FOX) 1,597,4507 The 69th Annual Golden Globe Awards (NBC) 1,111,5408 NBA: Lakers at Heat (TNT) 1,055,3609 2012 Allstate BCS National Championship (ESPN) 948,72710 State of the Union (CNBC) 880,854

TOP 10 TELECASTS

1 FOX 10,305,6542 CBS 9,976,7603 NBC 4,756,7024 ESPN 4,652,9865 ABC 3,574,3566 TNT 2,994,2617 MTV 2,941,6768 VH1 2,819,2429 NBA TV 2,463,68310 ABC Family 2,341,872

TOP 10 NETWORKS

112Networks

8,055Shows

87,018Telecasts

3.90B Public Tweets(933% YOY)

280M Public Comments(N/A)

74.1M Comments 53% Primetime

12.5M Uniques

46% (M) 54% (F)

Social TV

68.8M Tweets

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Daily Social TV Comments (M)

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23

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67

# Comments# Comments

(1,997% YOY)

(594% YOY) 2.85M Uniques

73% (M) 27% (F)

Social TV

5.30M Tweets (1,331% YOY)

(916% YOY)