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Intouch Solutions

12 Corporate Woods, Suite 200

10975 Benson Drive

Overland Park, KS 66210

tel 913.317.9700

fax 913.317.8110

www.intouchsol.com

Dare to Share

Social Sharing

Risks and Solutions

for Pharma

Wendy Blackburn

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Can You Spare a Square?

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What is Social Sharing?

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Pharma Sharing Landscape

> FDA letter to major pharma co.

> Multiple issues with content

> Shared via Facebook sharing widget

> FDA “disliked” it due to:

> Omission of risk

> Broadening of indication

> Superiority claims

> Overstatement of efficacy

> Failure to submit

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So What?

First DDMAC letter:

> Addressing social sharing tools

> Mentioning Facebook

> Directly addressing metadata

Takeaways:

> FDA expects compliance

• Even if there are space limitations

> Metadata can influence social sharing

• Must be in compliance

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• Relies on HTML <meta> tags to define content to be shared• Because <meta> tags are designed for SEO, there are cases where the tags are too long to be shared on the target site• In these cases, the sharing tool will truncate the message

BAD

• Standard Web sharing widget• Not designed for pharma purposes

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The Optimal Sharing Tool

> Provides enhanced control

> Offers options

> Doesn’t rely on SEO metadata

Introducing …

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SAFE

• share»send»save is designed to leverage a separate set of tags • Provides pharma full control over content of shared messages • Ensures content is shared appropriately without impacting SEO

•share»send»savesharing widget •Designed to be pharma-friendly

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share»send»save Features

> Allows SEO and social tags to co-exist

> Enables consistent sharing of specified content

> Sends secure e-mails that include safety

> Offers interstitial “leaving site” disclaimer

> Enhanced tracking, analytics, customization

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Social Sharing Takeaways

> Start with relevant content

> Share with care!> Be selective

> Not everything should be shared

> Use tools that provide control

At the end of the day …Seek the best experience for your end-user

AND minimize risk!

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Spare a square – dare to share –

but share with care!

sharesendsave.com Thank you!