Social sharesummit rochester_glend_gilmoreesq_socialmedialaw

Post on 17-May-2015

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Transcript of Social sharesummit rochester_glend_gilmoreesq_socialmedialaw

Social Media Law

Glen Gilmore, Esq.GlenGilmore@GlenGilmore.com@GlenGilmore @SocialMediaLaw1

DISCLAIMER:This Is NOT Legal Advice

The Basics: It’s Not “Complicated”

1. The Law is the Law2. Transparency and Truthfulness3. Know Your Regulator(s) and Their Rules4. Establish a Social Media Team5. Train and Equip the Team6. Create and Share a Social Media Policy7. Train, Audit, Adjust8. Repeat…

The Law is the Law“Everything you Tweet, Blog, ‘Like’…”

Social Media: “It’s all fun and games…

til the lawyers show up….”

• You are creating a permanent record• Deleting doesn’t work• Someone is always listening• You may have a special duty to

archive• You have a duty to protect the

privacy of your customers

“Who’s Your Regulator?!”

New Media Requires New Rules

The FTC Social Media Guidelines 1 6 C.F.R. Part 255

• Duty to Disclose “Material Connections”• Duty to Inform of the Duty• Disclosure Must Be “Clear and Conspicuous”• Duty to Monitor for Compliance• Policy/Inform/Train/Monitor (Rogue Bloggers)• Case-by-Case Review

The Right to Tweet, Facebook…AndThe Right to Use It for Hiring & Firing

Your Social Media Policy: It IS “Complicated”

• Technology, new platforms, evolving law, and ever-changing privacy policies, etc.

• What about a template?• What about a disclosure “button”, link or tab?• What should it include?• What should it NOT include?• What is your regulator saying – today.• UPDATE!!!

What about ?

Q & A

Glen Gilmore, Esq.GlenGilmore@GlenGilmore.com@GlenGilmore @SocialMediaLaw1