LinkedIn Social Media Series: Instagram, Pinterest & MySpaceDecember 2012

Jonathan BradfordAssociate Solutions Consultant UK,FR,NL

Will ScottAccount Planner UK

Q3

Q4Q4

Q4Q1- Suggestions

Social Media Landscape series : Session program

Disclaimer

A few things to keep in mind:

• Marketing is a fast moving market place and so product suite is subject to constant change

• Engagement rates and costs aren't often publicly available. However guidelines based on public information have been included as guidelines only

• Social is an ever changing industry and so best efforts have been made to ensure information is current and valid

• An effort has been made to ensure the material is impartial

• This deck is not intended as a LinkedIn Vs other platform sales story

Learning objectives• An overview of the platforms

• Recent member milestones & usage stats

• A few current events / recent product releases

• An overview of their go to market approach and commercial product offering ( where they have one)

Ensure the LinkedIn sales team are better informed about other social platforms.

IcebreakerThose using the platform are closer than you think…

Mission Statement

Quick Stats

A brief history

March 2010Founded by

Kevin Systrom & Mike Kreiger.

Originally called “Burbn”

November 2010Launched in the

Apple ‘App Store’

December 2010Reached 1

million users

February 2011Twitter founder,

Jack Dorsey, invests $7M in the business

August 2011Instagram

announces that 150M photos

have been uploaded

September 201110 million users

had downloaded the app

April 2012Android app

released, with over 1 million downloads in

the first 24 hours

April 2012Facebook acquires

Instagram for $1bn

Site Basics

Site Basics

Rumours/News

Commercial Offerings

How brands are using the platform – Innocent

How brands are using the platform – Nike

Mission Statement

*Assume figures are monthly, unless otherwise noted.

Quick Stats

A brief history

December 2009Founded by Paul

Sciarra, Evan Sharp, and Ben

Silbermann

March 2010Launched as a Beta platform, available

to those with an invite

March 2011Pinterest

launches it’s mobile app on the Apple app

store

August 2011TIME names

Pinterest as one of the ‘Top 50

Best Websites of 2011’

December 2011Breaks into the top 10 worlds largest social

networks with 11 million visits

per week

August 2012Apps for iPad

and Android are launched

worldwide

August 2012Pinterest opens

to everyone without request

or invitation

May 2012Pinterest is valued at between $1-1.5

bn by Mashable

UK Audience Demographics

43%Have a HHI of over £50k

64%Of visitors are

female

60%Do not have

children

65%Are classed as ABC1s

52%Of users are under

the age of 34

Site basics

Site basics – Update Feed

Site basics - Notifications

Site basics – Nav Bar

Site basics - Profile

Site basics - Pin

Rumours/News

How brands are using the platform - Catalogues

How brands are using the platform - Mosaics

How brands are using the platform - Competitions

Commercial offerings – Pinnable ads

Mission Statement

A leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives

social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies, and games that they love.

These entertainment experiences are available through multiple platforms, including online, mobile devices, and

offline events.

2.8mDaily visitors

*Assume figures are monthly, unless otherwise noted.

Quick Stats

2.2Minutes spent per

visit

1.9Visits per member,

per month

3.2Pages viewed per

visit

25mRegistered Users

A brief history

August 2003Founded by

Chris De Wolfe and Tom Anderson

July 2005Acquired by

News Corp for $580m

June 2006Surpassed

Google as the most visited site

in the US

April 2008Facebook overtakes Myspace in

terms of worldwide unique visitors

Jan – Feb 2011Traffic falls by a

further 44% in one month alone

June 2011Myspace is sold by News Corp to Specific Media

for $35m – a loss of $545m

September 2012Justin Timberlake tweets a

video, showing the new, redesigned Myspace…

2010-2011Worldwide

unique users fall from 95m – 63m

What Went Wrong?

UK Audience Demographics

40%Have a HHI of over £50k

61%Of visitors are

female

57%Do not have

children

57%Are classed as ABC1s

53%Of users are under

the age of 34

What’s the plan for Myspace now?

Site Basics - Profile

Site Basics - Music

Site Basics - Video

Site Basics - Events

Site Basics – Nav Bar

Site Basics - Advertising

How brands are using the platform

Key Takeaways

• Instagram – about sharing and moments. Mobile focussed, however slowing branching out onto our desktops

• Pinterest – Your personal pin board. Graphically focused, and an area which advertisers are starting to explore

• Myspace – is back!