SOCIAL ROICenter for Nonprofit Leadership

March 5th, 2013Tyler Suchman

mail@tribalcore.com

Agenda11:30 – 11:45

Lunch and Networking11:45

Welcome, Introduction of speaker11:50

Keynote Address12:30

Table Discussions12:50

Report Out1:00

Second round of table discussions (time allowing)1:25

Closing Remarks1:30

Adjourn  Like CNL on Facebook. www.fb.com/CenterforNonprofitLeadership

Tweet with us #CNLEvent

ROI Defined

Return on Investment

Hard ROI•Reduce Costs•Increase Revenue

Soft ROI•Brand Building•Reputation•Employee Satisfaction•Volunteer Recruitment•Ecosystem Development•Data Acquisition

PlatformUnique PC

Visitors (US)AnnualChange

Unique Mobile Visitors (US)

AnnualChange

Facebook 152M -4% 74M +85%

Twitter 37M +13% 42M +140%

LinkedIn 28M 0% 10M +114%

Pinterest 27M +1047% 14M +4225%

Google+ 26M +80% <3M n/a

Tumblr 25M +55% 9M 162%

2012 Top Social Networks

Nielsen Social Media Report 2012

Macro Trends for Business

Mobile

Social Care

Word of Mouth

Hyper Informed

Social Advertising

Macro Trend: Mobile

Macro Trend: Social Care

Macro Trend: Word of Mouth

70% Hear Other’s Experiences

53% Compliment

65% Research on Social Media

50% Complain

Macro Trend: Hyper Informed

Learn from others

Brand perception

Find more info

Find deals

Purchase incentives

Macro Trend: Social Advertising

Defining Success

Goals

Calls-To-Action

Analytics

Is It Worth It?

What Are Your Goals?

Hard ROI: Increase Revenue and Cost Savings

Soft ROI: Reputation, Brand Building, Recruitment

What’s Measurable?

Calls To Action

Incentivize Donation, Events, Participation, Purchase

Channel AnalyticsFB: Likes, Engagements, Network ReachTW: Tweets, FollowersLI: Company Follows, Lead Generation

Google Analytics

Traffic RelevancyPurchaseCoupon RedemptionOther ConversionsTie to Site Search

What Else Can You Measure?

Impact KPI’sBrand Recognition & Reputation SurveysEmployee SatisfactionVolunteer Recruitment

Executive Summary

Create a DashboardAgreed-Upon KPI’sBeyond EyeballsBuild on what worksFix what’s brokenGoal: Positive ROI!

SOCIAL ROICenter for Nonprofit Leadership

March 5th, 2013Tyler Suchman

mail@tribalcore.com

Agenda11:30 – 11:45

Lunch and Networking11:45

Welcome, Introduction of speaker11:50

Keynote Address12:30

Table Discussions12:50

Report Out1:00

Second round of table discussions (time allowing)1:25

Closing Remarks1:30

Adjourn  Like CNL on Facebook. www.fb.com/CenterforNonprofitLeadership

Tweet with us #CNLEvent