Facebook Recruiting:Targeting Passive Candidates & Building Your

Employer Brand

Educational Seminar Series: April 26, 2012

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What to Expect Today

• Quick Intros• Seminar Topics

• Social Recruiting - It's Serious, Start Now• Driving Passive Candidates with Facebook Targeted Ads• Facebook Targeted Marketing Case Study• Building a Facebook Fan Page Strategy

• Q&A • Please Ask Away – Don’t hold until the end

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Understanding your Core Value?

• Based in Boston, MA – California Team in San Diego & Santa Clara

• Digital Recruitment Marketing Agency• Expertise in Digital Marketing, Recruitment Marketing,

Communications, Events & Branding • Focused on Recruitment Advertising• Diverse Digital Marketing Experience• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service

About HireClix

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Go Beyond Job Boards – Recruitment Advertising

• Social Recruiting• Employee Referral

Strategies• Targeted Recruiting Ads• Pay-Per-Click Recruiting• SEO for Recruiting• Content Development• Smart Use of Boards

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Why a New Recruitment Marketing Mix?

LinkedIn Indeed Monster CareerBuilder0

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12.3 12.1

Number of Monthly Unique Visitors December 2011 – Compete.com

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Time Shifts to Social Networks & Search

Source: JobVite 33 Essential Recruiting Stats

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Competition will Only Get Tougher

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Competition will Only Get Tougher

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800M Active Global Users•Facebook.com - Jan 2012

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Facebook – It’s Serious

2011 Ad Revenue - $4.05B

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Social Recruiting on Facebook

• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network

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Target Facebook Ads to Passive Candidates

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Targeting Candidates by Geography

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Targeting Candidates by Profile Likes & Job Title

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Targeting Users by Profile Information

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Be Creative In Small Spaces…

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Relevant Ads During Facebook Experience

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Targeting Passive Candidates of All Stripes

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Facebook Case Study for Campus Recruiting

GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand

WHO: Facebook ads targeted 480 MIT studentsWHAT: athenahealth Branded “Free Food for Finals” EventWHEN: May 18, 2011 – Finals WeekWHERE: Massachusetts Institute of Technology Campus

RESULTS:Generated 7,000 impressions on campusFacebook ads sparked word of mouth/viral actionsMore than 250+ students came to employer eventOne Full Time HirePipeline of Co-Ops & InternsStronger Relationship with Career Services

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Campus Recruiting: Facebook Marketing

Facebook Ads combined with Live Event @ MIT

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Building a Facebook Fan Page Strategy

Corporate Page vs. Dedicated Careers Page

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Corporate Page vs. Dedicated Page

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Facebook for Your Employment Brand

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Build an Engaging Candidate Experience

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Common Mistakes using Facebook

• No Clear Ownership• Starts & Stops • Job Pollution• No Clear Recruiting Call to Action• Lacks Authenticity

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Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads

• Education• Employer• Geography• Interests

• Fan Page to Engage Talent Community• Share a Window into Corporate Culture

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What’s Your Recruitment Marketing Mix?

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Q&A

HireClix Contacts – Scott Ryan – VP Client Servicesscott.ryan@hireclix.com -

Neil Costa – Founder & CEOneil.costa@hireclix.com – 617.899.1166http://www.linkedin.com/in/neilcosta

www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix