@sujamthe

Measuring Success of Social Apps and

IntegrationsFor Silicon Valley CodeCamp

Oct8 2011Sudha Jamthe @sujamthe

@sujamthe

Social Features/Integrations

Faceboob Apps

Facebook Connect from web via social widgets

Google+ Apps (mobile today)

Twitter Connects from Web App

Connect from Mobile (not covered in this talk)

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Facebook App/Connect Measurements

What Facebook Provides

1. Active users (Daily, Weekly, Monthly)

2. Likes, Unlikes

3. Activity (PageViews)

4. Activity (Media Consumption)

5. User Installs – new, lifetime,monthly active

6. Share Feedback

7. Performance

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What you need to measure - Start with your goals

Success is defined from your goalsNew User Acquisition from Facebook ConnectNew Revenues Increased engagement of existing usersProfiling users to serve them better with your

product/service

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Building engaging applications

Its not only about social media posting, but also building engaging content, content types, marketing facebook applications

1000 users

50 to publish

150 new users

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What you need to measure Focus, Measure and Adapt

1. Follow path of user adoptions/drop off

Likes -> Published Likes -> New Users

2. What variables drive better conversion of likes to new users?

Showing Friends, Curated Content, positioning of like on your site

3. User Demographics, Virality, Referral Sources

4. Track engagement of new users to increased engagement of existing users.

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Metrics Recommended From

1. FANS - Size, reach, and growth of the fan page

2. ENGAGEMENT - User interactions and engagement to content

3. COMMUNITY - Community management, response rate, key influencers, CORE FANS

4. COMPETITORS - Compare all of that with competitors

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Secret Sauce?

Agile Tweeking to your Goals

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Thanks!Contact:

Sudha Jamthe

@sujamthe

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