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Social PR

in times of

crisisLisa Kalner Williams

Sierra Tierra Marketing

@sierratierra

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Types of crises

Social implications

Short-term solutions

Long-term solutions

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Sandy HookAtlantic CityBoston

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ChobaniCarnivalAsiana Airlines

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brand consumer

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brand consumer

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original crisis

company misstep

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Check Scheduled Activities

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PostsAdsPromotionsChats

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Craft Message

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"I want to personally express to our

customers, employees, and all those

impacted by the events of 9/11 my

heartfelt apologies.“

-- Randall Stephenson, AT&T Chairman and CEO

"I acted too quickly and I learned a tremendous lesson and I wanted you to hear that directly from me."

-Tim Armstrong, AOL CEO

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Build a Policy

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Make clear connection to company

Outline NDA material

Apply company ethics online

State noncompliance consequences

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“Basically, if you find yourself wondering if you can talk

about something you learned at work

-- don’t.”

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Run Practice Drills

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Always Be Monitoring

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Hire Smart

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Get more info on social PR tools, policies at:

http://sierratierra.com/prssa-emerson/

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Stay connected:lisa@sierratierra.com@sierratierra

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