Post on 08-May-2015
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© 2010 SUCCESSWERKS. Do Not Copy or Distribute.1
SOCIAL NETWORKING
OMG, LOL, Follow me, Friend me, Like me (#HowDoIBuildMyBrandWithThisStuff?)
Nhat Pham
@NhatPham#CGT10
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C-Level of Social Marketing Success™C-Level of Social Marketing Success™
Cultivate Common Cause Find your why It doesn’t have to be warm & fuzzy Connect to them on emotional level
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Best Practice Best Practice
Know your purpose/goal
Develop a Plan and Strategy
Decide metrics to use
Measure your results
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Benjamin MooreBenjamin Moore
76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.5
Benjamin MooreBenjamin Moore
76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.6
Benjamin MooreBenjamin Moore
76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.7
ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners
Richmond, VA based cleaners 13 locations
Challenge Want to capture more emails One week Social Campaign
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ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners
Solution Free Pants Wednesday Facebook, Twitter, YouTube Other local sites
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ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners
Results
1123 pants cleaned Opt-in 611 new valid emails 2247 additional articles of clothing 27.6% increase in revenues
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Case Study: Tots-on-the-GoCase Study: Tots-on-the-Go
Strollers & Travel gear for Moms
Blog/YouTube – Increase stroller sales 3% sales came directly from Twitter first
month
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Case Study: Mekong RestaurantCase Study: Mekong Restaurant
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Case Study: Mekong RestaurantCase Study: Mekong Restaurant
Metrics
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Case Study: Mekong RestaurantCase Study: Mekong Restaurant
Metrics
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Social Networking 101Next Steps
Decide which Social Platforms to Use
Start from Inside Out Develop plan Keep Learning Train Internal or Outsource
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Bonus – Twitter on Training Wheels
Follow People Follow #Hashtags Tweetbeep Tweetdeck Tweet
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Nhat Phamnpham@SUCCESSWERKS.com
804.708.7637
in/NhatPham
/NhatPham
@NhatPham#CGT10
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