Social Networking in a Social Networking in a Clinical EnvironmentClinical Environment

Jean Jeudy, MDAssistant ProfessorDept of Diagnostic Radiology

SOCIALNETWORKING

communitiescommunication

SOCIAL

NETWORKING

Healthcare

DOCTOR

PATIENT1.0

1.0

Healthcare

DOCTOR

PATIENT

2.01.5

Moving Social

Networking into the Clinical

Environment

PRIVACYPRIVACY

HIPAAHIPAA

“The Wisdom of the Crowd”

Patients

Patient Social networks

iMedix.comDailyStrength.orgPatientslikeme.co

m

Physicians

Physician Social

networks

• LinkedInSermo.com

Healthcare• New models of

academic / scholarly publishing and peer review

• New models of e-learning, patient education, medical training and continuing medical education

BloggingRSS

Virtual worldsPodcasting

Healthcare2.0

• Initial in-person consultation, • Instant messaging or web/video chat• Integrated email & calendaring

•(Gmail, Google calendar)

Jay Parkinson, MD

•What was wrong -- it took her doctors nine months to correctly identify an illness which had classic symptoms

•Who should treat her -- there was no easy way to figure out who were the best local physicians and caregivers, which ones were covered by her insurance, and how we could get them to agree to treat her

Healthcare2.0

SYNERGY

Tracing a syphilis outbreak through cyberspace

• Outbreak of early syphilis in San Francisco was accomplished through understanding social networks.

• outbreak was tied to a network of sexual contacts who were meeting through Internet chat rooms

• Initiated an electronic awareness and partner notification campaign using the same Web-based sexual network;– 42% of named partners were identified and

evaluated. JAMA. 2000;284:447–449

The spread of obesity in a large social network over 32 years

• Obesity can “spread” from person to person, and that this spread depends on the nature of social ties: – a person's chance of becoming obese

increased by 171% if he or she had a mutual friend who had become obese (even if they lived far away).

• Their risk increased by 40% if it was their sibling or spouse who became obese.

N Engl J Med. 2007;357:370–379.

The spread of obesity in a large social network over 32 years

• The study authors concluded that the social network is a crucial component—perhaps more so than genetics—in explaining obesity, a problem normally thought of as solely biological and behavioral.

N Engl J Med. 2007;357:370–379.

MASH IT UP!

Imagine…Scientific Journals• Content is

submitted by the community.

• Peer reviewed by the community

Imagine…Bookmarking• A patient finds a site

with information on a particular disease and they can follow clinical trial information that other people have marked.

Imagine…• An entire medical

practice of patients and physicians linked in an electronic community, in constant communication

Let’s Network!Email:

JJEUDY@UMM.EDU

Twitter: JJEUDYMD

Tumblelog: JJMD.TUMBLR.COM

LinkedIn:http://www.linkedin.com/in/

jjeudymd

Find me on Facebook!