Social Network Technologies and Usages

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Talk about social networking technologies, standards and usages at Boule de Cristal conference in Montreal

Transcript of Social Network Technologies and Usages

Social NetworksTechnologies and Usages

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Patrick Chanezonchanezon@google.comhttp://twitter.com/chanezon

Montreal8 Avril 2010

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What is social?

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3 Eliette, what does social mean to you?Thursday, April 8, 2010

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A bit of history

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Google Confidential and Proprietary

2007: Apps in Social Networks

• Facebook, MySpace, Orkut• APIs: Facebook Platform, OpenSocial

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Google Confidential and Proprietary

2008: Social Networks everywhere

• Facebook Connect, Google Friend Connect• APIs: OpenId, oAuth, OpenSocial• announced recently

• Twitter @anywhere• Facebook Open Graph API (roadmap)

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Google Confidential and Proprietary

2009: Activity Streams / Real Time

• Twitter, FriendFeed, Facebook NewsFeed, Google Buzz• APIs: Activitystrea.ms, Salmon, Pubsubhubbub,

Webfinger (Personal Web Discovery)

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Google Confidential and Proprietary

2010: Geo/Mobile

• FourSquare, Google Latitude, Gowalla, Twitter• APIs: GPS, W3C Geolocation

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Technologies

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Google Confidential and Proprietary

Small Pieces Loosely Joined

o Less integration cost, more valueo Modular - use what you want

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Google Confidential and Proprietary

Open Standards

• Use Open Standards where they existo Invent as little as possible

Activity Streams

Salmon

PubSubHubbub

Atom

WebFinger

OAuth

OpenId

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The Open Stack

XRDS

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Large Reach

Over 800M in a year – and more to come!

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Global Reach

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OpenSocial Supporting Products

27 Google Confidential

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Under the hood: Usage Stats

• 315M+ App Installs

• 85M+ Canvas Page Views / Day

• 7,500+ Apps• 20+ Containers

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OpenId, oAuth, Webfinger

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• OpenId: Login• oAuth: Authorization• Webfinger: Personal Web Discovery• see demos at http://delicious.com/chanezon/boulecristal

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Pubsubhubbub: poll -> push

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Google Confidential and Proprietary

Open Source

• status.net• shindig• social site• pubsubhubbub

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Google Confidential and Proprietary

Social Graph API

For public social dataStandards: FOAF, XFN

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Data Liberation Front http://www.dataliberation.org/

Users should be able to control the data they store in any of Google's products. Our team's goal is to make it easier to move data in and out.

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Google Social Products

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Google Confidential and Proprietary

Google products

• Orkut• Google Friend Connect• Google Buzz• Google Web Elements• Google Wave• Social Search

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Google Confidential and Proprietary

Google Buzz

• The Conversational Web

o Email without a 'to:' field

o Direct connection with willing audience

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Google Confidential and Proprietary

Opening to others

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Google Web ElementsCopy and Paste Website Content

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Google Wave• Real time communication and collaboration platform

• Rich set of APIs– Embedding– Gadgets– Robots– Extensions

• Open Source protocol, Wave federation• Open Source server

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Usages

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External: Nike+

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Outwards: Twelpforce

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Internal: Socialwok

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Social Networking in the Enterprise

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Learn more about Usages: read Clara Shih’s book

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Social Networking begins at home: 2 very cool companies from Montreal

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