Post on 01-Nov-2014
description
MacroArt
Social Network Marketing for e-Commerce
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MacroArt
I am Apisilp Trunganont, consultant for online business and online marketing strategies.
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MacroArt
What is Social Network?
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MacroArt
Is it Hi5 or Facebook?
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MacroArt
(From Wikipedia) A social network is a social structure made of nodes that are tied by one or more specific types of interdependency,
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MacroArt
such as values, visions, ideas, financial exchange, friends, trade, web links, sexual relations, disease transmission, or airline routes.
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MacroArt
Social network analysis views social relationships in terms of nodes and ties.
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MacroArt
Nodes are the individual actors within the networks, and ties are the relationships between the actors.
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MacroArt
Social Network Diagram
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MacroArt
So what is Hi5 or Facebook?
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MacroArt
They are called Social Network Service. Then what is Social Network Service?
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MacroArt
(From Wikipedia) A social network service focuses on building online communities of people who share interests and activities,
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or who are interested in exploring the interests and activities of others.
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MacroArt
It means the node in Social Network Diagram represents interests and activities of itself.
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Hi5 node (Profile) represents interests (favorite music, movies, books, etc.), photos, and comments.
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MacroArt
Today there are 1,500,000 Hi5 profiles from Thailand.
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MacroArt
Let’s think about your product or service in just 1% of Hi5 profile.
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MacroArt
What is the most widely appear product or service in Hi5?
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MacroArt
Glitter
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Advertisement in Hi5 Comment
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Then, what about Facebook?
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MacroArt
The funniest thing on Facebook is ‘App’.
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My Starbucks
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MacroArt
Social Flowers
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Social Flowers
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MacroArt
Another interesting model is Social Shopping.
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MacroArt
(From Wikipedia) Social shopping is a method of e-commerce in which consumers shop in a social networking environment.
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MacroArt
Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals.
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ThisNext.com
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Searching for a product on web site (marketathome.com in this case)
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Click on ‘Add to ThisNext’ and write a recommendation.
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MacroArt
Recommendation on ThisNext.com provides original URL to buy a product.
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MacroArt
Read my articles at www.macroart.net. Thanks.
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