The Perfect… Brief!

Concise or Comprehensive?Project Brief? Creative Brief?

Digital BriefAll in One?

“Just leave it to the Planner”

“Be Precise”

A. The Whole Story

“Do Your Home Work”

B. Communication Targets

“Image”“Awareness”

“Product Promo”“Wow Effect”

C. Reason to Believe

“Get Those True and

Credible elements”

D. Audience

“Define by Age, sex, education, income”

E. Empathy

“Consider the social environment”“Follow The Dialogue”

F. Tone of Voice

“Think Human”

G. Inspiration / Starters

“Provide Content”

H. Deliverables

“Choose your platform carefully”

I. Mandatories

“Think in Details”“Careful What You Wish For”

The Secret Word For TodayIs

“Budget!”

Am I Digital Ready?

“No Worries, Unless…”

“Too Many Roosters in the Hen House”