Social Media Week Rotterdam - Dana Chen

Post on 27-Dec-2014

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TOMORROW IS HERE TODAY: HOW BUSINESSES WORLDWIDE ARE GROWING THROUGH CHINESE SOCIAL MEDIA | DANA CHEN

Transcript of Social Media Week Rotterdam - Dana Chen

The future of now: What Chinese Social Media Means

for Your Business

dcvdmedia.com@investoralist | #smwrdam

2013 Tourists: 98M 18% y-o-y increase

2013 students abroad : 400K 17% y-o-y increase

25% of global luxury sales by Chinese 60% of purchases made outside of

China

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• 618M Internet users!

• Internet penetration rate 45%!

• Average netizen spends 25 hours online/wk!

• 81% of netizens access Internet via mobile!

• Mobile phone subscription in China is 1.24 billion!

• Mobile subscription penetration of 91%!

• Average phone user in China has 1.95 active mobile subscription

bit.ly/smwchina dcvdmedia.com@investoralist | #smwrdam