S O C I A L M E D I A T R A N S F O R M E R S

Presented by: Ahmed Buhazza

@_buhazza ://www.facebook.com/ahmed.buhazzahttp

T H E N E W F I N A N C I A L W O R L D ! ! !

2

Why Social Media

Trend in Financial Sector

Our Role

Way Forward

3

Why

Social Media…

4

Internet has roughly

twice the influence of

television on

consumers

“Internet is at the center of the decision-making process of consumers”

Dave Senay, Fleishman-Hillard

5

"Once every hundred years, media

changes. The last hundred years

have been defined by the mass

media. In the next hundred years,

information won't be just pushed out

to people: it will be shared among

the millions of connections people

have."

Mark Zuckerberg, Facebook

founder (Rolling Stone, June

26, 2008)

6

7 7

– Faster speeds and mobile

– Content is eternal and sharable

– New tools make everyone a content creator

– Media is modular

Technology Changes

Business Model Changes

Behavioral Changes

– Everyone has a voice

– New communities are forming

– Time shifting

– Information is free…Information overload

– Fragmenting channels

– Traditional media is being absorbed and changed

– Loss of control over brands

Three Dimensions of Change

8

9 9

“For the first time

the consumer is boss, which is fascinating, scary and terrifying because everything we used to know will no longer work” Kevin Roberts, chief executive of Saatchi & Saatchi

10

Trends… in Financial Sector?!

10

11

12

13

14

HR Social Media Enabled Talent Acquisition, Research, Segmentation, Automated Hiring, Cost Reduction, Speed, Free to Keep, 24x7

15

16

17

New Alternative Business Models Peer to Peer lending is here

Peer to Peer Insurance is coming

– P2P

– B2B

Friendsurance – First P2P Insurance Concept Launched!!!

18

19

Monitoring! Is a new Role

20

21

Our Role 21

22

God Bless us with this Mess!

23

Ignore it!

24

“The rate of internal change must be greater than the rate of

external change, or the company will fall behind"

Jack Welch

25

26

27

It is not only Media

It is Social … Media

FSI to regain Trust

Utilize Social Media

Innovate

Principles

28 28

> Google analytics

> Hitwise

> Coremetrics

> Fireclick

> Radian6

> HubSpot

> Omniture

> Blog Pulse

Evaluation

Way Forward...

29

Challenges

Privacy

Social Convergence

Mobile

Social Search

Social Analytics

Effectiveness

30

KYC

31

Social Monitoring

32 Info-Tech Research Group

Soci

al n

etw

ork

ing

Blo

ggin

g M

icro

-B

logg

ing

Soci

al

Mu

ltim

edia

CR

M S

uit

es w

ith

So

cial

Med

ia In

tegr

atio

n

Soci

al c

han

nel

agg

rega

tors

So

cial

ch

ann

el m

anag

ers

Tools Mix

33 33

KYC

KYF

34

Integrating Social Web Solutions with Existing Back-ends

• User Ids: Agent & Customer sync – issue user Id, suspension • Handling anonymous user interaction

Security

• Email, SMS, Chat, Telephone Communication

• Java, .Net, Open Source (PHP) Web Language

Support

• Back Ends, 3rd parties – point to point or central control? • Data standards – ACORD ? Who follows who? • XML Web Services, MQ Messaging, Direct Database access • EAI gateways

Connectivity

• Oracle, DB2, MS SQL Server, My SQL Database Support

• PCs, Tablets, Smart phones, Hand Phones (SMS) Device Support

35

Is it time for a

Chief Social Media Officer?

- New Positions (i.e. Privacy Officer)

- Code of Conduct - New Roles (e.g. Monitoring) - Training - Process Change

36 36

Integrated

Pro

cess Peo

ple

Technology

Mission

Strategy

Vision

Mission

Strategy Vision

37 37

> Google analytics

> Hitwise

> Coremetrics

> Fireclick

> Radian6

> HubSpot

> Omniture

> Blog Pulse

Evaluation

Looking ahead...

38

Web x.0; x≈ ∞ × µ

39

Culture

Strategy

Technology Communication

Process

40

v

41

v

Take an Action before it is Too Late..

Thank you www.facebook.com/ahmed.buhazza

@_buhazza