Social Media Transformers in THE NEW FINANCIAL WORLD!!!
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SOCIAL MEDIA TRANSFORMERS Presented by: Ahmed Buhazza @_buhazza ://www.facebook.com/ahmed.buhazza http THE NEW FINANCIAL WORLD!!!
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This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector.
Transcript of Social Media Transformers in THE NEW FINANCIAL WORLD!!!
S O C I A L M E D I A T R A N S F O R M E R S
Presented by: Ahmed Buhazza
@_buhazza ://www.facebook.com/ahmed.buhazzahttp
T H E N E W F I N A N C I A L W O R L D ! ! !
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Why Social Media
Trend in Financial Sector
Our Role
Way Forward
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Internet has roughly
twice the influence of
television on
consumers
“Internet is at the center of the decision-making process of consumers”
Dave Senay, Fleishman-Hillard
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"Once every hundred years, media
changes. The last hundred years
have been defined by the mass
media. In the next hundred years,
information won't be just pushed out
to people: it will be shared among
the millions of connections people
have."
Mark Zuckerberg, Facebook
founder (Rolling Stone, June
26, 2008)
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– Faster speeds and mobile
– Content is eternal and sharable
– New tools make everyone a content creator
– Media is modular
Technology Changes
Business Model Changes
Behavioral Changes
– Everyone has a voice
– New communities are forming
– Time shifting
– Information is free…Information overload
– Fragmenting channels
– Traditional media is being absorbed and changed
– Loss of control over brands
Three Dimensions of Change
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“For the first time
the consumer is boss, which is fascinating, scary and terrifying because everything we used to know will no longer work” Kevin Roberts, chief executive of Saatchi & Saatchi
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HR Social Media Enabled Talent Acquisition, Research, Segmentation, Automated Hiring, Cost Reduction, Speed, Free to Keep, 24x7
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New Alternative Business Models Peer to Peer lending is here
Peer to Peer Insurance is coming
– P2P
– B2B
Friendsurance – First P2P Insurance Concept Launched!!!
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Monitoring! Is a new Role
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Our Role 21
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God Bless us with this Mess!
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Ignore it!
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“The rate of internal change must be greater than the rate of
external change, or the company will fall behind"
Jack Welch
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It is not only Media
It is Social … Media
FSI to regain Trust
Utilize Social Media
Innovate
Principles
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> Google analytics
> Hitwise
> Coremetrics
> Fireclick
> Radian6
> HubSpot
> Omniture
> Blog Pulse
Evaluation
Way Forward...
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Challenges
Privacy
Social Convergence
Mobile
Social Search
Social Analytics
Effectiveness
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KYC
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Social Monitoring
32 Info-Tech Research Group
Soci
al n
etw
ork
ing
Blo
ggin
g M
icro
-B
logg
ing
Soci
al
Mu
ltim
edia
CR
M S
uit
es w
ith
So
cial
Med
ia In
tegr
atio
n
Soci
al c
han
nel
agg
rega
tors
So
cial
ch
ann
el m
anag
ers
Tools Mix
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KYC
KYF
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Integrating Social Web Solutions with Existing Back-ends
• User Ids: Agent & Customer sync – issue user Id, suspension • Handling anonymous user interaction
Security
• Email, SMS, Chat, Telephone Communication
• Java, .Net, Open Source (PHP) Web Language
Support
• Back Ends, 3rd parties – point to point or central control? • Data standards – ACORD ? Who follows who? • XML Web Services, MQ Messaging, Direct Database access • EAI gateways
Connectivity
• Oracle, DB2, MS SQL Server, My SQL Database Support
• PCs, Tablets, Smart phones, Hand Phones (SMS) Device Support
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Is it time for a
Chief Social Media Officer?
- New Positions (i.e. Privacy Officer)
- Code of Conduct - New Roles (e.g. Monitoring) - Training - Process Change
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Integrated
Pro
cess Peo
ple
Technology
Mission
Strategy
Vision
Mission
Strategy Vision
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> Google analytics
> Hitwise
> Coremetrics
> Fireclick
> Radian6
> HubSpot
> Omniture
> Blog Pulse
Evaluation
Looking ahead...
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Web x.0; x≈ ∞ × µ
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Culture
Strategy
Technology Communication
Process
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v
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v
Take an Action before it is Too Late..
Thank you www.facebook.com/ahmed.buhazza
@_buhazza
