Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011

Workshop: Twitter for BusinessA focused look at Twitter

Workshop: Twitter for Business

Hands-on session★ interface★ conventions★ profile★ settings★ audience★ ecosystem

Workshop: Twitter for Business

Hands-on

By 10.30 you will...

★ be comfortable with the Twitter interface★ understand the conventions of the medium★ understand how options, personalisation & privacy settings affect online presence★ be aware of tools that help gain insight into your audience/reach

But first... watch this...

Twitter videohttp://is.gd/Fs8fat

So let’s just go to Twitter and log-inwww.twitter.com

Interface

✓I am comfortable with the Twitter interface

@D#Mentions

Direct Messages

Hashtags / Trends

Retweet (RT)

Workshop: Twitter for Business

Conventions

✓I understand the conventions of the medium

Profile

✓I understand how options, personalisation & privacy settings affect online presence

Settings

✓I understand that Location (and timezone) may be automatically added to my Tweets

Workshop: Twitter for Business

Audience

★ Early Middle-age (26-44)★ Affluent★ Tech-savvy★ iPhone users

✓I am aware of the kind of people who use Twitter

Workshop: Twitter for Business

Ecosystem

★ Applications & API★ Tweetdeck, Twitpic, mobile

★Buttons★ Logins★ Mashups & Services★ search.twitter.com ★ Twittervision★ Twitterfall★ Helveti-tweet★ Lanyrd★ Klout

(more on that later)

✓I am aware of tools that can help us gain insight into our audience/reach✓I am aware of various ‘visualisation tools’ that can show tweets in different, interesting ways

Workshop: Twitter for Business

Q&A and Wrap-up

So... do you feel you...

★ are comfortable with the Twitter interface?★ understand the conventions used?★ understand how personalisation & privacy settings affect online presence?★ are aware of tools that help gain insight into the ‘twittersphere’?