Social Media-The Next Social Media-The Next Level of Internet MarketingLevel of Internet Marketing

Creating Blogs

Neil Baum

New Orleans, Louisiana

Getting Started-The Big 4Getting Started-The Big 4

BloggingBlogging

• Easiest way to communicate with patients and potential new patients

• Website maintained by an individual with regular entries which allows readers to interact with the author

• Contains text, images, videos and links to other blogs and websites

Website vs. BlogWebsite vs. Blog

• Static• Facts, figures,

articles• Serious information• One way flow of

information

• Interactive-easy to modify by average user

• Links, talk, commentary

• Not so serious• Promotes interaction

BloggingBlogging

• Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal

• Blogger.com, GoingOn.com, Wordpress.com

BloggingBlogging

• Requires regular posting

• Want to keep the eyeballs returning

• Promotes a forum to exchange between you and your existing patients as well as potential new patients

5 Steps for Blogging On 5 Steps for Blogging On WordPress.comWordPress.com

1. Go to WordPress.com

2. Create a free account

3. Select “New Post” button

4. Type out your content

5. Hit “Publish”

#1 Create a New Account#1 Create a New Account

10-Step Walk-Through 10-Step Walk-Through GuideGuide

http://learn.wordpress.com/

#1 Create New Account#1 Create New Account

#1 Create New Account#1 Create New Account

#1 Create New Account#1 Create New Account

#2 Create A Blog#2 Create A Blog

#2 Adding Content#2 Adding Content

#2 Adding Content#2 Adding Content

#3 Adding Categories#3 Adding Categories

#3 Add New Category#3 Add New Category

#3 Adding Categories and #3 Adding Categories and TagsTags

#3 Add Tags#3 Add Tags

#4 Publish Your Blog#4 Publish Your Blog

Finished ProductFinished Product

Importance of TitlesImportance of Titles

Use Catchy TitlesUse Catchy Titles

Catchy TitlesCatchy Titles

Check Your TrafficCheck Your Traffic

Connect Your Website to Connect Your Website to Your BlogsYour Blogs

Bottom LineBottom Line

• Social media is the new, new thing

• Blogging is one of the easiest ways to get started

Let me hear from youLet me hear from you

• www.neilbaum.com

• nbaum@neilbaum.com

• 504.891.8454