Social Media – The Modern Day Telephone

People Assume Social Media is Just for B2C Selling

This implies social media is purely a broadcast channel to blast out your marketing message

WRONG…social media is a 2 way communication medium

Social media should primarily be used as a listening tool…

…and a way to respond to your customers’ queries when they want to hear from you

Like the telephone, social media can be used for any number of purposes within a business

Potential social media use cases across an enterprise

• Brand building –top of funnel awareness• Lead nurture• Sales – precise demographic targeting, personalisation capability• Customer retention• Customer service• Media monitoring/social listening – market intelligence, business insights• PR – outbound communication• Crisis management – protect your brand• R&D/Product development – listening and testing• HR – attracting and retaining employees• Internal collaboration and knowledge management

Social media is a medium and a means of communication –think of it more as an ‘infrastructure’ more than a ‘channel’

End to end marketing funnel

Customer Experience

Think of social media as the modern day telephone (but with better functionality…)

Don’t blame the technology for inappropriate use of that medium

Read the full blog post….

On the EchoJunction blog here

http://echojunction.com.au/social-media-strategy-must-focused-b2b/

More About EchoJunction

Social media strategy and social media technology implementationWeb and newsletter sign up: www.echojunction.com.auBlog: www.echojunction.com.au/blogPodcast: www.echojunction.com.au/podcastLinkedIn Page – EchoJunctionFounder Adam Fraser on Twitter: @adamf2014