Social Media Strategies for Retailers and Brands

o Facbook rose 190%

o Technology is getting easier and easier to implement

o Shoppers are reaching out to strangers for adviceo Amplifies size of audience

o Transparency is key

o Sustainability issueo Marketing message coming through

o Costco – 50k fans on fan page

o BJ’s Price trumps qualityo Costco brand not as a generic brand but as a competitor to name brand

o Avenues:o Company pageo Twittero Facebook

o Promote transparency

o Expanding reacho You go to customer instead of them coming to you

o Not removing bad reviewso Allowed to post photoso Easy to share

o Not only products but environemental

o Internal for employeeso Goal is customer satisfaction but leveraging employee experiences and

employee loyalty/happiness

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