Social Media Safari by Barbara Rozgonyi

Post on 22-Nov-2014

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With Barbara Rozgonyi as your tour guide, stop at top online community destinations and then detour to visit some lesser known, but highly effective, social media watering holes for meeting planners, CVBs, and suppliers. Depart equipped with a knowledge passport that gives you broader access into the social media world. Want to see Ms. Rozgonyi presenting this content live? View the archive of PYM's webcast here: http://www.youtube.com/watch?v=dWGsLjbe-9M Takeaways: 1) Knowledge of top social media sites from community management and business development perspectives. 2) Understand how to incorporate social media into event marketing and planning. About the speaker: Barbara Rozgonyi, Principal, CoryWest Media A digital pioneer forging new frontiers for over two decades, Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands and connects communities around meetings, associations and events. CoryWest Media’s services include insight full digital marketing audits, ROI-driven marketing/PR plans, customized LinkedIn and social media training programs, and creative social media services delivered before, during and after events. A passionate educator and digital communications evangelist, Barbara is a keynote speaker, social media/LinkedIn trainer, and a business development coach who designs social media marketing and PR programs for colleges, associations, corporations, non-profits and online communities. As publisher of http://wiredPRworks.com, one of Cision’s 2013 top PR Blogs, Barbara’s work is often a catalyst for creative thinkers and leaders. The founder of Social Media Club Chicago, Barbara is a recognized innovator in the social media marketing industry and is a top 12 PR twitter expert to follow according to prweb.com. In 2013, Nokia selected Barbara as one of two U.S. reporters to cover Social Media Week Berlin, which led Glancer Magazine to select Barbara as one of 2013’s most fascinating faces. Nominated for Meeting Professionals International Chicago Area Chapter [MPI-CAC] “Tomorrow’s Leader Award,” Barbara serves on MPI-CAC’s MarComm committee and enjoys speaking at MPI meetings and event technology conferences. In 2015, Barbara will be featured as the PR expert in a new book written by the world’s leading digital marketing superstars. To tap into meeting technology ideas and resources, visit Barbara’s top 50 marketing and PR blog, http://wiredPRworks.com.

Transcript of Social Media Safari by Barbara Rozgonyi

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SOCIAL MEDIA SAFARI Barbara Rozgonyi @wiredPRworks

Questions? @PYMLive

Barbara Rozgonyi :: @wiredPRworks

Questions? @PYMLive

Barbara Rozgonyi :: @wiredPRworks

Questions? @PYMLive

Barbara Rozgonyi :: @wiredPRworks

Social Media Safari Stops

Blogger Bears Facebook Flamingos Google+ Gorillas Instagram Iguanas LinkedIn Lions

Pinterest Parrots SlideShare Seals Twitter Tattlers YouTube Yabbies

Questions? @PYMLive

Barbara Rozgonyi :: @wiredPRworks

Event Marketing & Social Media

Who / Where

Intentions / Event Value

Routes / Strategies

Experiences / ROI

Designs / Blueprint

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Barbara Rozgonyi :: @wiredPRworks

Who’s Where?

Facebook 1.15 B + Google Plus 500M LinkedIn 300M Twitter 500M

Instagram 130M

Tumblr 150M

Pinterest 70M

Snapchat 26M

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Barbara Rozgonyi :: @wiredPRworks

Survey SaysBiggest Challenge Know How over Budget, Time and Staff !MVP Facebook 75%, then blogs !Number One Priority Extending the Experience

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Source: GlobalWebIndex

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Are you Ready?

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Blogger Bears

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Blog Tip: Broadcast

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Facebook Flamingos

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Barbara Rozgonyi :: @wiredPRworks

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Barbara Rozgonyi :: @wiredPRworks

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Facebook Tip: Personalize

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LinkedIn Lions http://budurl.com/linkedineventsinc

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Business. Networking.

• 300 Million Users • Now 13 and up

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Barbara Rozgonyi :: @wiredPRworks

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Barbara Rozgonyi :: @wiredPRworks

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Barbara Rozgonyi :: @wiredPRworks

LinkedIn Tip: Mobilize

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Twitter Tattlers

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Barbara Rozgonyi :: @wiredPRworks

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Barbara Rozgonyi :: @wiredPRworks

Twitter Tip: Visualize

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Google+ Gorillas

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Barbara Rozgonyi :: @wiredPRworks

Google+ Tip: Circle Up

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Barbara Rozgonyi :: @wiredPRworks

Instagram Iguanas

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Barbara Rozgonyi :: @wiredPRworks

Instagram Tip: Multiply

1. Instagram 2. Twitter 3. Facebook 4. Foursquare 5. Tumblr 6. Flickr 7. email

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Barbara Rozgonyi :: @wiredPRworks

YouTube Yabbies

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According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.

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YouTube Tip: Webisodes

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SlideShare Seals

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SlideShare Tip: Present

Presentations Speakers YOU! !

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Pinterest Parrots

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Barbara Rozgonyi :: @wiredPRworks

70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas)

!81 percent of U.S. online consumers

trust information and advice from Pinterest. (BlogHer)

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Barbara Rozgonyi :: @wiredPRworks

Pinterest Tip: Get Pinned

Add a Pin-it button

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Barbara Rozgonyi :: @wiredPRworks

Other Stops

PowToons.com - DIY animated videos canva.com - Graphics editor storify.com - social media recaps

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Internet Trends

http://www.kpcb.com/internet-trends

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Barbara Rozgonyi :: @wiredPRworks

Tips

Blog Broadcast Facebook Personalize LinkedIn Mobilize Twitter Visualize

Google Plus Circle Up Instagram Multiply YouTube Webisodes Pinterest Get Pinned

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Barbara Rozgonyi :: @wiredPRworks

Questions? Thank You!!!

Barbara Rozgonyi

Barbara@CoryWestMedia.com

630.207.7530 @wiredprworks

http://about.me/barbara.rozgonyi