Social Media Safari by Barbara Rozgonyi
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SOCIAL MEDIA SAFARI Barbara Rozgonyi @wiredPRworks
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With Barbara Rozgonyi as your tour guide, stop at top online community destinations and then detour to visit some lesser known, but highly effective, social media watering holes for meeting planners, CVBs, and suppliers. Depart equipped with a knowledge passport that gives you broader access into the social media world. Want to see Ms. Rozgonyi presenting this content live? View the archive of PYM's webcast here: http://www.youtube.com/watch?v=dWGsLjbe-9M Takeaways: 1) Knowledge of top social media sites from community management and business development perspectives. 2) Understand how to incorporate social media into event marketing and planning. About the speaker: Barbara Rozgonyi, Principal, CoryWest Media A digital pioneer forging new frontiers for over two decades, Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands and connects communities around meetings, associations and events. CoryWest Media’s services include insight full digital marketing audits, ROI-driven marketing/PR plans, customized LinkedIn and social media training programs, and creative social media services delivered before, during and after events. A passionate educator and digital communications evangelist, Barbara is a keynote speaker, social media/LinkedIn trainer, and a business development coach who designs social media marketing and PR programs for colleges, associations, corporations, non-profits and online communities. As publisher of http://wiredPRworks.com, one of Cision’s 2013 top PR Blogs, Barbara’s work is often a catalyst for creative thinkers and leaders. The founder of Social Media Club Chicago, Barbara is a recognized innovator in the social media marketing industry and is a top 12 PR twitter expert to follow according to prweb.com. In 2013, Nokia selected Barbara as one of two U.S. reporters to cover Social Media Week Berlin, which led Glancer Magazine to select Barbara as one of 2013’s most fascinating faces. Nominated for Meeting Professionals International Chicago Area Chapter [MPI-CAC] “Tomorrow’s Leader Award,” Barbara serves on MPI-CAC’s MarComm committee and enjoys speaking at MPI meetings and event technology conferences. In 2015, Barbara will be featured as the PR expert in a new book written by the world’s leading digital marketing superstars. To tap into meeting technology ideas and resources, visit Barbara’s top 50 marketing and PR blog, http://wiredPRworks.com.
Transcript of Social Media Safari by Barbara Rozgonyi
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SOCIAL MEDIA SAFARI Barbara Rozgonyi @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Social Media Safari Stops
Blogger Bears Facebook Flamingos Google+ Gorillas Instagram Iguanas LinkedIn Lions
Pinterest Parrots SlideShare Seals Twitter Tattlers YouTube Yabbies
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Event Marketing & Social Media
Who / Where
Intentions / Event Value
Routes / Strategies
Experiences / ROI
Designs / Blueprint
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Who’s Where?
Facebook 1.15 B + Google Plus 500M LinkedIn 300M Twitter 500M
Instagram 130M
Tumblr 150M
Pinterest 70M
Snapchat 26M
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Survey SaysBiggest Challenge Know How over Budget, Time and Staff !MVP Facebook 75%, then blogs !Number One Priority Extending the Experience
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Source: GlobalWebIndex
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Barbara Rozgonyi :: @wiredPRworks
Are you Ready?
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Barbara Rozgonyi :: @wiredPRworks
Blogger Bears
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Barbara Rozgonyi :: @wiredPRworks
Blog Tip: Broadcast
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Barbara Rozgonyi :: @wiredPRworks
Facebook Flamingos
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Facebook Tip: Personalize
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Barbara Rozgonyi :: @wiredPRworks
LinkedIn Lions http://budurl.com/linkedineventsinc
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Barbara Rozgonyi :: @wiredPRworks
Business. Networking.
• 300 Million Users • Now 13 and up
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Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
LinkedIn Tip: Mobilize
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Barbara Rozgonyi :: @wiredPRworks
Twitter Tattlers
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Barbara Rozgonyi :: @wiredPRworks
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Twitter Tip: Visualize
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Barbara Rozgonyi :: @wiredPRworks
Google+ Gorillas
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Barbara Rozgonyi :: @wiredPRworks
Google+ Tip: Circle Up
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Instagram Iguanas
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Instagram Tip: Multiply
1. Instagram 2. Twitter 3. Facebook 4. Foursquare 5. Tumblr 6. Flickr 7. email
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
YouTube Yabbies
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
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Barbara Rozgonyi :: @wiredPRworks
YouTube Tip: Webisodes
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Barbara Rozgonyi :: @wiredPRworks
SlideShare Seals
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Barbara Rozgonyi :: @wiredPRworks
SlideShare Tip: Present
Presentations Speakers YOU! !
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Barbara Rozgonyi :: @wiredPRworks
Pinterest Parrots
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas)
!81 percent of U.S. online consumers
trust information and advice from Pinterest. (BlogHer)
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Pinterest Tip: Get Pinned
Add a Pin-it button
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Barbara Rozgonyi :: @wiredPRworks
Other Stops
PowToons.com - DIY animated videos canva.com - Graphics editor storify.com - social media recaps
Questions? @PYMLive
Internet Trends
http://www.kpcb.com/internet-trends
Questions? @PYMLive
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Tips
Blog Broadcast Facebook Personalize LinkedIn Mobilize Twitter Visualize
Google Plus Circle Up Instagram Multiply YouTube Webisodes Pinterest Get Pinned
Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? Thank You!!!
Barbara Rozgonyi
630.207.7530 @wiredprworks
http://about.me/barbara.rozgonyi
