Social Media + CRE = ?

1. Introduction of Panel

2. Social Media: What is it?

3. Social Media Myths. How do the realities and opportunities relate to our industry, CRE?

4. What’s next?

Pamela Muldoonwww.twitter.com/pamelamuldoon

Caroline Melbergwww.twitter.com/carolinemelberg

Kathy Swansonwww.twitter.com/kathyswanson

Rick Mahnwww.twitter.com/rickmahn

Myth:

Social media is a fad.

3,000,000 the average number of Tweets per day on twitter.com

3 out of 4 Americans use social technology

4th most popular online activity

5,000,000,000 the number of minutes spent of Facebook each day

Twitter is now growing at a mind-boggling 2,565 %

66% of Linkedin users are decision makers

70,000,000 – number of total videos on YouTube

100,000,000 – number of YouTube videos viewed per day

1. Concept (information, graphic, idea)

2. Media(physical, internet, TV or radio verbal)

3. Social Interface(direct, community engagement, social, viral, broadcast or syndicate)

Social Media

The 3 Components

Linkedin

1. Contact network built up of direct connections (AKA – Your New and Improved Rolodex.)

2. Great for Job Seekers

3. Cold contacts quickly become warm connections

4. Show your expertise in the Answers section

Business-oriented social networking,launched May 2003

Facebook

1. Add Friends

2. Send Messages & Share news

3. Create Company Pages & Drive Business

4. And.. yes…Play games on the many APPS

Friends & family-oriented social networking, launched February 2004

The truth about Twitter……why we care

TwitterMicro-blogging social networking site, launched July 2006

1. 140 Character limit

2. Ranked in the top 50 most popular websites

3. Great for marketing & spreading the word – viral social networking

4. Great for driving traffic to your website, sharing expertise & information

Survey

Social Networking

-We are already doing it! Social Media

-Internet platforms to network

Opportunity: To take what we already do and expand it

Myth #1 - Reality

Provide Value & Industry Expertise-An Educated prospect is an easy

prospect--Attraction Marketing

-People want results, not a sales pitch

Opportunity: Your experience and knowledge can be shared more easily, to the right people, at low cost!

Myth #1 - Reality

Survey

I have too many emails already.

How do I effectively manage my time while using these tools?

Myth #2

• The technologies we take for granted today weren’t always ubiquitous

• What’s different is the speed of change• Information vs. Attention

Myth #2 - Reality

Who is the Real Whit Peyton….

Approach social media strategicallyBegin by listeningKnow your keywords applicable to your

businessIntegrate your online presence for consistencyCreate a plan for SME’s (if any) and all

employeesUse technology to automate where appropriateSlow and steady wins the race

Myth #2 - Opportunity

Integrate your online presence for consistency

Trends: Largest age group 35 - 49

Your plan to tie it all together & get it all done!

Your Wordpress

Blog

Your Website

Twitter

Facebook

Stumble Upon

You Tube

LinkedIn

Plaxo

FlickrFriend Feed

PING.FM

5 minutes / week

Trends:

35 & over

60% Female

Generate Comments

Lead Capture

Constant Contact

Myth #2 - Opportunity

Myth #3

Social Media is not my job someone else handles it.

Corporate Reputation

Corporate Mission

Corporate Image

Corporate Identity

Corporate Behavior

Corporate Behavior

How the public

perceives the firm

How theFirm

perceives itself

Myth #3

The reality is…

Survey

I can’t use social media because my company blocks access.

Myth #4

Myth #4 - Reality

•Business blocks access for many reasons:•Productivity•Sharing Intellectual Property•Professionalism/Image or better described as "brand control"

Business blocks access for many reasons:ProductivitySharing Intellectual PropertyProfessionalism/Image or better described

as "brand control"

Myth #4 - Opportunity

ProductivityProductivity loss already happening Faster interaction with customers

Sharing InformationCan be done via email, fax, phone call, or

snail mail Security

IT should be protecting you already in regards to online threats

Listen... Learn …Engage

Promote properties Networking Political action – using this is a way to

connect with legislators real-time. They use these tools

Industry research Professional growth in education and

job seeking

Next Steps – CRE uses…

Do you think this is something you may look into? We invite you to…• Follow the panel on Twitter to ask

questions, • Connect with us on Linkedin. • Visit NAIOP Pulse for tutorials / 101

sessions on building your profiles

Next Steps

And remember ……

Thank you!

…..We’re following you!