Social Media Presentation to Commercial Real Estate Group NAIOP
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Social Media + CRE = ? 1. Introduction of Panel 2. Social Media: What is it? 3. Social Media Myths. How do the realities and opportunities relate to our industry, CRE? 4. What’s next?
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Participant in panel discussion to MN commercial real estate audience on the basics of social media.
Transcript of Social Media Presentation to Commercial Real Estate Group NAIOP
Social Media + CRE = ?
1. Introduction of Panel
2. Social Media: What is it?
3. Social Media Myths. How do the realities and opportunities relate to our industry, CRE?
4. What’s next?
Pamela Muldoonwww.twitter.com/pamelamuldoon
Caroline Melbergwww.twitter.com/carolinemelberg
Kathy Swansonwww.twitter.com/kathyswanson
Rick Mahnwww.twitter.com/rickmahn
Myth:
Social media is a fad.
3,000,000 the average number of Tweets per day on twitter.com
3 out of 4 Americans use social technology
4th most popular online activity
5,000,000,000 the number of minutes spent of Facebook each day
Twitter is now growing at a mind-boggling 2,565 %
66% of Linkedin users are decision makers
70,000,000 – number of total videos on YouTube
100,000,000 – number of YouTube videos viewed per day
1. Concept (information, graphic, idea)
2. Media(physical, internet, TV or radio verbal)
3. Social Interface(direct, community engagement, social, viral, broadcast or syndicate)
Social Media
The 3 Components
1. Contact network built up of direct connections (AKA – Your New and Improved Rolodex.)
2. Great for Job Seekers
3. Cold contacts quickly become warm connections
4. Show your expertise in the Answers section
Business-oriented social networking,launched May 2003
1. Add Friends
2. Send Messages & Share news
3. Create Company Pages & Drive Business
4. And.. yes…Play games on the many APPS
Friends & family-oriented social networking, launched February 2004
The truth about Twitter……why we care
TwitterMicro-blogging social networking site, launched July 2006
1. 140 Character limit
2. Ranked in the top 50 most popular websites
3. Great for marketing & spreading the word – viral social networking
4. Great for driving traffic to your website, sharing expertise & information
Survey
Social Networking
-We are already doing it! Social Media
-Internet platforms to network
Opportunity: To take what we already do and expand it
Myth #1 - Reality
Provide Value & Industry Expertise-An Educated prospect is an easy
prospect--Attraction Marketing
-People want results, not a sales pitch
Opportunity: Your experience and knowledge can be shared more easily, to the right people, at low cost!
Myth #1 - Reality
Survey
I have too many emails already.
How do I effectively manage my time while using these tools?
Myth #2
• The technologies we take for granted today weren’t always ubiquitous
• What’s different is the speed of change• Information vs. Attention
Myth #2 - Reality
Who is the Real Whit Peyton….
Approach social media strategicallyBegin by listeningKnow your keywords applicable to your
businessIntegrate your online presence for consistencyCreate a plan for SME’s (if any) and all
employeesUse technology to automate where appropriateSlow and steady wins the race
Myth #2 - Opportunity
Integrate your online presence for consistency
Trends: Largest age group 35 - 49
Your plan to tie it all together & get it all done!
Your Wordpress
Blog
Your Website
Stumble Upon
You Tube
Plaxo
FlickrFriend Feed
PING.FM
5 minutes / week
Trends:
35 & over
60% Female
Generate Comments
Lead Capture
Constant Contact
Myth #2 - Opportunity
Myth #3
Social Media is not my job someone else handles it.
Corporate Reputation
Corporate Mission
Corporate Image
Corporate Identity
Corporate Behavior
Corporate Behavior
How the public
perceives the firm
How theFirm
perceives itself
Myth #3
The reality is…
Survey
I can’t use social media because my company blocks access.
Myth #4
Myth #4 - Reality
•Business blocks access for many reasons:•Productivity•Sharing Intellectual Property•Professionalism/Image or better described as "brand control"
Business blocks access for many reasons:ProductivitySharing Intellectual PropertyProfessionalism/Image or better described
as "brand control"
Myth #4 - Opportunity
ProductivityProductivity loss already happening Faster interaction with customers
Sharing InformationCan be done via email, fax, phone call, or
snail mail Security
IT should be protecting you already in regards to online threats
Listen... Learn …Engage
Promote properties Networking Political action – using this is a way to
connect with legislators real-time. They use these tools
Industry research Professional growth in education and
job seeking
Next Steps – CRE uses…
Do you think this is something you may look into? We invite you to…• Follow the panel on Twitter to ask
questions, • Connect with us on Linkedin. • Visit NAIOP Pulse for tutorials / 101
sessions on building your profiles
Next Steps
And remember ……
Thank you!
…..We’re following you!
