Peter Borup Jakobsen APAC Collaboration Architecture Marketing 22 July, 2010

Email: pjakobse@cisco.com Twitter: @arise2010 LinkedIn: http://sg.linkedin.com/in/dkpbj

DID YOU KNOW?

The Internet is roughly 2X The influence of Television

The Internet is roughly 10X The influence of Print Media

DID YOU KNOW?

This week Facebook will

register its 500Mio user…

China is the worlds largest online

community… 330Mio

28% In 2010

1% of population in 2000

DID YOU KNOW?

25% of Search results for the World’s top 20 brands are links to User-generated content

DID YOU KNOW

73% of Australian Users have looked at other’s profile on Social Networks

2nd most active country on social networks is Australia

99% growth in LinkedIn unique audience numbers in Australia the last 12 months

Social Graph

Most Asia Pacific Social Media User likely to share positive feedback

Chinese Social Media Users most likely to post Negative Feedback

Social Graph

Government and Companies rate high in trust

Peer recommendations rank highly

Video Changes Everything…

The #2 Largest Search Engine in the

World Is YouTube

Video Communications Traffic Will Increase

Tenfold from 2008–2013

In 2013, 90% of Traffic on Networks

will be Video

By 2013, the Equivalent of 10 Billion DVD’s will Cross Networks

Every Month

Case Study #1

Cisco Collaboration Launch Leverage Video Sharing Portals in China to drive awareness and stretch

budget

•  Sina,Tudou, Youku video sites

•  530,000+ Unique views

Case Study #2 Cisco Vision Campaign

create awareness and establish Cisco as a strong

player in the video market in Australia & New Zealand

•  Work with two childrens hospitals on Santa via Video

•  Connect Families for Christmas dinner via TelePresence

Source: New Zealand Herald

Key Market Trends Driven by Video and Collaboration

Social Networking At Work Not just something that is done in the consumer world…

Mobility We’ve only seen the beginning…

Implications For The Future Of Work

Where we work When we work What tools we use Who We Work With How we work

Virtualization Social Networking

@ Work

Video Everywhere

Mobility Software as a Service

Collaboration Technology Transformation

Key Imperatives for Business

Boundaryless Organization

Competitive Differentiation

Customer Intimacy

Employee Productivity

Cost Reduction

Video

Collaboration is

Enterprise 1.0 Enterprise 2.0

Technology

Culture

Process

Document & Text Centric

Collaboration is Independent of

the process

Standalone Web 2.0

Collaboration is an explicit activity

Social, Integrated, Personalized

Collaboration is embedded into

business processes

1.0 1.5 2.0

Consumers Contributors Collaborators

Content/Documents Communication

Business Process Social

Cisco QUAD Next Gen Collaboration

Seizing The Opportunity

Social Media Demands your attention

Its all about a Cultural change

Offers true opportunities for businesses

Collaboration is key