presents

presented by

Social Media and BusinessCommunity, Platforms, Engagement & Measurement

Kathy Hokunson

Who we are . . .

Site-Seeker, Inc. 2011

• Search and Social Marketing Firm founded in 2003– Web design & Development, Search Marketing,

Social Media, PPC, ROI

• 26 employees in Central New York, Connecticut, Virginia & North Carolina

• Work predominantly with B2B and manufacturing but also growing in our B2C clientele

Some of our clients.

Site-Seeker, Inc. 2011

4 Keys to Success . . .

• Community• Platform• Engagement• Measurement

Site-Seeker, Inc. 2011

Community

Site-Seeker, Inc. 2011

Connecting - Linkedin

Site-Seeker, Inc. 2011

Community Twitter

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Community

Community

Site-Seeker, Inc. 2011

Community

Site-Seeker, Inc. 2011

Community

Site-Seeker, Inc. 2011

Community

Site-Seeker, Inc. 2011

• Facebook

• Twitter

• Linkedin

• YouTube

• Slideshare

Platforms. . .

Your Linkedin Profile

• Create your account

• Build your online profile - Completely

• Summarize your expertise

• Build your community

• Request Recommendations

• Give Recommendations

• Integrate blog

• Upload presentations

• Join and engage in relevant groups

4 Keys to Success . . .

Personal Profie. . .

Corporate Profile. . .

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

New on the scene . . .

Site-Seeker, Inc. 2011

From your Google+ Personal Account

Site-Seeker, Inc. 2011

Build your profile:

Site-Seeker, Inc. 2011

Add your info:

Site-Seeker, Inc. 2011

Brand your page:

Site-Seeker, Inc. 2011

Start to build your community:

Site-Seeker, Inc. 2011

Manage your circles:

Site-Seeker, Inc. 2011

Working across platforms . . .

• Build it once . . . Use it again, and again, and again

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Jolt & Bolt . . .

Site-Seeker, Inc. 2011

Here’s the impact . . .

• Since we launched Jolt & Bolt on June 16, 2011 our content has been seen, heard, watched or viewed 37,721 times.

– Slideshare.net36,599– YouTube 571– Blog Comments 24– Webinar 531

Site-Seeker, Inc. 2011

Engagement

Site-Seeker, Inc. 2011

Effective Engagement = Consistency

Establish community

Engage regularly & consistently

Monitor and respond

Utilize tools to help maintain consistency

Site-Seeker, Inc. 2011

XCONSISTENCY

Twitter - Direct Messages (DM)

Do’s Thanks for follow, with personalized message

Quick private conversations offline

Don’ts Automated messages to new followers selling them

Automated messages asking new followers to “LIKE” your Facebook page

ANY automated message, period.

Site-Seeker, Inc. 2011

Twitter - ReTweets (RT)

• Great way to connect with people you want to engage with.

• Don’t just RT. Add value to the conversation.

Site-Seeker, Inc. 2011

Twitter - Hash Tags (#)

Site-Seeker, Inc. 2011

#bbsmc#jolbolt

#

PUSH

Site-Seeker, Inc. 2011

“Push” tweetsare all about me!

“Pull” tweets areengaging and encourage conversation.

PULL

10%PUSH

90%PULL

Twitter - Building Rapport

Site-Seeker, Inc. 2011

#’s

RT’s DM’s

Shout OutsXRAPPORT

Linkedin - Connecting and Reaching out

Site-Seeker, Inc. 2011

Referrals – giving and getting

Site-Seeker, Inc. 2011

Key prospects . . .

Site-Seeker, Inc. 2011

Effectively Connecting

Site-Seeker, Inc. 2011

Your Facebook page:

• Engage

• Interact

• Comment

• Share

• Link

• Be a voice of authority

Facebook – Engaging in conversation

Site-Seeker, Inc. 2011

Measurement

Site-Seeker, Inc. 2011

How do you know?

Tools to help . . .

www.backtype.com

socialmention.com

Sentiment is the ration of mentions that are generally positive to those that are generally negative.

Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly.

Strength is the likelihood that your brand is being discussed in social media.

A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

www.howsociable.com

www.klout.com

Influencing?

True Reach . . .

Just another way to know . . .

SO????

Site-Seeker, Inc. 2011

No longer different conversations . . .

Site-Seeker, Inc. 2011

Marketing

Social Search

Social Search in Action

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

QUESTIONS?

Site-Seeker, Inc. 2011

Register at site-seeker.com

Reserve your weekly spot today!

Site-Seeker, Inc. 2011

Download the Slide Deck @

Site-Seeker, Inc. 2011

Need more info?