Social media presentation for ISM-CT

presents

presented by

Social Media and BusinessCommunity, Platforms, Engagement & Measurement

Kathy Hokunson

Who we are . . .

Site-Seeker, Inc. 2011

• Search and Social Marketing Firm founded in 2003– Web design & Development, Search Marketing,

Social Media, PPC, ROI

• 26 employees in Central New York, Connecticut, Virginia & North Carolina

• Work predominantly with B2B and manufacturing but also growing in our B2C clientele

Some of our clients.


4 Keys to Success . . .

• Community• Platform• Engagement• Measurement


Community


Connecting - Linkedin


Community Twitter



Community

• Facebook

• Twitter

• Linkedin

• YouTube

• Slideshare

Platforms. . .

Your Linkedin Profile

• Create your account

• Build your online profile - Completely

• Summarize your expertise

• Build your community

• Request Recommendations

• Give Recommendations

• Integrate blog

• Upload presentations

• Join and engage in relevant groups

4 Keys to Success . . .

Personal Profie. . .

Corporate Profile. . .

New on the scene . . .


From your Google+ Personal Account


Build your profile:


Add your info:


Brand your page:


Start to build your community:


Manage your circles:


Working across platforms . . .

• Build it once . . . Use it again, and again, and again


Jolt & Bolt . . .


Here’s the impact . . .

• Since we launched Jolt & Bolt on June 16, 2011 our content has been seen, heard, watched or viewed 37,721 times.

– Slideshare.net36,599– YouTube 571– Blog Comments 24– Webinar 531


Engagement


Effective Engagement = Consistency

Establish community

Engage regularly & consistently

Monitor and respond

Utilize tools to help maintain consistency


XCONSISTENCY

Twitter - Direct Messages (DM)

Do’s Thanks for follow, with personalized message

Quick private conversations offline

Don’ts Automated messages to new followers selling them

Automated messages asking new followers to “LIKE” your Facebook page

ANY automated message, period.


Twitter - ReTweets (RT)

• Great way to connect with people you want to engage with.

• Don’t just RT. Add value to the conversation.


Twitter - Hash Tags (#)


#bbsmc#jolbolt

#

PUSH


“Push” tweetsare all about me!

“Pull” tweets areengaging and encourage conversation.

PULL

10%PUSH

90%PULL

Twitter - Building Rapport


#’s

RT’s DM’s

Shout OutsXRAPPORT

Linkedin - Connecting and Reaching out


Referrals – giving and getting


Key prospects . . .


Effectively Connecting


Your Facebook page:

• Engage

• Interact

• Comment

• Share

• Link

• Be a voice of authority

Facebook – Engaging in conversation


Measurement


How do you know?

Tools to help . . .

www.backtype.com

socialmention.com

Sentiment is the ration of mentions that are generally positive to those that are generally negative.

Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly.

Strength is the likelihood that your brand is being discussed in social media.

A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

www.howsociable.com

www.klout.com

Influencing?

True Reach . . .

Just another way to know . . .

SO????


No longer different conversations . . .


Marketing

Social Search

Social Search in Action



QUESTIONS?


Register at site-seeker.com

Reserve your weekly spot today!


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Social media presentation for ISM-CT

Technology

Transcript of Social media presentation for ISM-CT