Digital LoungeDigital Lounge

25th Feb. 2009

Andrew Gerrard

@andrewgerrardandrew@d-marketing.co.uk

“On the Internet, nobody knows you’re a dog.”

“I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”

Old rules?Old rules?

New ModelsNew Models

Mass AudiencesMass Audiences

Micro EngagementMicro Engagement

Market FragmentationMarket Fragmentation

Keeping it realKeeping it real

Who do Who do youryour users trust?users trust?

GPS SAYS LEFT,TWEEPS SAY RIGHT!WHICH ROUTE SHOULDWE TAKE NOW?

““II’’m so glad you agreed to meet in person. m so glad you agreed to meet in person. There are some things that canThere are some things that can’’t be said in t be said in

140 characters.140 characters.””

Digital LoungeDigital Lounge

25th Feb. 2009

Andrew Gerrard

@andrewgerrardandrew@d-marketing.co.uk