UIM: Gianni Mazzotta, Boston. Dream Car event at Vintage Lounge– July 25th

Wins1. Got new placement of Cidre draught!2. Sponsored with Stella Artois and

Stella Cidre, complimentary for VIP guests 7-9pm! Also Bud Light dune buggy front and center amongst the super cars!

3. Point of Sale merchandise used to really make our brand pop! Stella umbrellas, DJ booth branded Cidre, Stella ice buckets, A-frames, vintage tin signage and cooler, oversized challice and models with Stella Artois patch, Cidre apple crates, and Stella popcorn machine!

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Vintage Lounge

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High Hopes band came over from across the street (Nix’s Mate) to enjoy a drink and the event after their show! DJ in background, booth branded Cidre, and rocking beats!

Bud Light dune buggy right in front of account in middle of all the super cars!

Received lots of attention!

Stella models having fun posing with the cars, getting lots of attention!

Stella Models looked great posing with guests and around the cars!

Also at the door making sure to let in only the VIPs.

Vintage Lounge Staff pushing the Stella and Cidre!

Bartender Coutney making a Cidre caraffe cocktail in front of a full Stella Cidre Apple crate!

Baxter handing out Stella (with Stella patch on)!

Lisa handing out two at a time!

Owner Dave, posing with Stella model!

• Bud Light dune buggy and Stella models were the highlight of the evening!

The Super cars were a nice touch too!

Vintage Stella sign and cooler display pieces.

Scene Pictures

It was a very fun scene, best event going on in Boston that night!

Models rocking it!

The street was overtaken by about 30 exotic super cars!

We took over the street all day, from 2-6pm with High Hopes band’s Landshark promo and Landshark mobile across the street at Nix’s Mate, to the Dream Car event starting at 7pm-close.

Also, doing the hair of the models was Che Maksou, salon on same street and sponsored grand opening party three days later at his salon with Stella Artois and Stella Cidre!

Hyper Local event takeover!