Post on 17-Jan-2017
Career Resource Center and Office of Internships and Experiential Learning
Social Media
Summit
University at Buffalo
Meaningful and Relevant Content
Promote CRC and IEL
events
Social Media Objectives
Communicate in a new and efficient way
Connect with
students
IEL Social Media
IEL Looking Back
Facebook created in April 2015 Content included articles, reminders, photos
from events Began Fall 2015 with 79 likes Max post reach in Fall semester was 81
Before Posts
Post Reach:• Internship
Reminder• 36 people
• Expiring Posts• 39 people
Improved Posts
Post Reach:• Internship
Reminder• 204 people
• Expiring Posts• 191 people
IEL Today
255 Likes Reach is between 180-
200 in the past couple weeks
Page “likes” up 413% in the last month
Most engaging post was photos of MGG 300 Speakers
Twitter followers: 56
IEL GROWTH CHARTSTotal Page Likes
Why the sudden spikes?
CRC Social Media
CRC Looking Back
Facebook created in August 2009
Content included articles, events information, some photos
Began Fall 2015 with 457 likes
Before PostsPost Reach:• Newsletter
• 23 people• Career Passport Conference
• 39 people
Improved Posts
CRC Today
Facebook:• 551 Likes• Average Reach: 250• Engagement has
increased 93.8% due to video and picture content
• Most engaging post: BAK to Buffalo Competition and WOW Fund recipients
Twitter:• 160 followers • Over 3,500 impressions
in the past 28 days
Total Page Likes
Post Reach
CRC Growth Charts
Power of Pictures
Interactions and Restrictions
Posting Times are Critical and Vary
What We’ve Learned
Jing Video InstructionsCanva Images
Work for a balance between undergrad and graduate school
promotion
Connect through LinkedIn Group for
Interns
Maintain current platforms
No Instagram
Plan Moving Forward
TechnologyConnectMarketingMaintain
Questions?