Career Resource Center and Office of Internships and Experiential Learning

Social Media

Summit

University at Buffalo

Meaningful and Relevant Content

Promote CRC and IEL

events

Social Media Objectives

Communicate in a new and efficient way

Connect with

students

IEL Social Media

IEL Looking Back

Facebook created in April 2015 Content included articles, reminders, photos

from events Began Fall 2015 with 79 likes Max post reach in Fall semester was 81

Before Posts

Post Reach:• Internship

Reminder• 36 people

• Expiring Posts• 39 people

Improved Posts

Post Reach:• Internship

Reminder• 204 people

• Expiring Posts• 191 people

IEL Today

255 Likes Reach is between 180-

200 in the past couple weeks

Page “likes” up 413% in the last month

Most engaging post was photos of MGG 300 Speakers

Twitter followers: 56

IEL GROWTH CHARTSTotal Page Likes

Why the sudden spikes?

CRC Social Media

CRC Looking Back

Facebook created in August 2009

Content included articles, events information, some photos

Began Fall 2015 with 457 likes

Before PostsPost Reach:• Newsletter

• 23 people• Career Passport Conference

• 39 people

Improved Posts

CRC Today

Facebook:• 551 Likes• Average Reach: 250• Engagement has

increased 93.8% due to video and picture content

• Most engaging post: BAK to Buffalo Competition and WOW Fund recipients

Twitter:• 160 followers • Over 3,500 impressions

in the past 28 days

Total Page Likes

Post Reach

CRC Growth Charts

Power of Pictures

Interactions and Restrictions

Posting Times are Critical and Vary

What We’ve Learned

Jing Video InstructionsCanva Images

Work for a balance between undergrad and graduate school

promotion

Connect through LinkedIn Group for

Interns

Maintain current platforms

No Instagram

Plan Moving Forward

TechnologyConnectMarketingMaintain

Questions?