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Social Media and Online Marketing: ROI for Law Firms

Gavin Ward

Search & Social Media Marketing ManagerMoore Legal Technology

Email: gavin@moorelegaltechnology.co.ukTel: 0845 620 5664

Mob: 0750 018 4819

www.moorelegaltechnology.co.uk/

Social Media & Online Marketing: ROI for Law Firms

Measuring ROI

• Financial results?• New business?• Value and benefits?

Types of social media

• Blogging• Twitter• LinkedIn

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Social Media & Online Marketing: ROI for Law Firms Blogging

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Social Media & Online Marketing: ROI for Law Firms

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Social Media & Online Marketing: ROI for Law Firms

• Engage with legal profession and potential clients

• Increase visibility in search engines and generate business

• Develop brands

• Demonstrate expertise and thought leadership

• Develop knowledge and current awareness

Reasons for blogging?

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Social Media & Online Marketing: ROI for Law Firms

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Social Media & Online Marketing: ROI for Law Firms

Twitter

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Social Media & Online Marketing: ROI for Law Firms

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Social Media & Online Marketing: ROI for Law Firms

• As per blogging

• Increase engagement

• Develop relationships

• Send traffic to websites

• Improve search engine rankings

Why use Twitter?

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Social Media & Online Marketing: ROI for Law Firms

Factors affecting search engine rankings

2009 Algorithm Ranking Graphic

• Varied and constantly changing

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Social Media & Online Marketing: ROI for Law Firms

Factors affecting search engine rankings

2011 Algorithm Ranking Graphic

• Varied and constantly changing• Social signals becoming more important

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Social Media & Online Marketing: ROI for Law Firms

TwitterAnalytics

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Social Media & Online Marketing: ROI for Law Firms

TwitterAnalytics

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Social Media & Online Marketing: ROI for Law Firms

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Social Media & Online Marketing: ROI for Law Firms

• LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.

• Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.

• Through the site, individuals can then maintain a list of known business contacts, known as Connections.

• Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions

What is Linkedin?

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Social Media & Online Marketing: ROI for Law Firms

• More than 100 million users representing 150 industries• Over 1 million different company profiles• Over 60% of people looking for a professional service will use

LinkedIn as their starting point• Most members tend to be between 30 and 55 years old • 97% of LinkedIn users join based on invitations from existing

members • LinkedIn users accept 83% of referrals• All 500 of the Fortune 500 are represented in LinkedIn. In fact,

499 of them are represented by director-level and above employees

What is Linkedin? Statistics:-

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Social Media & Online Marketing: ROI for Law Firms

Tip 1: Create a Solid Profile

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Social Media & Online Marketing: ROI for Law Firms

Tip 1: Create a Solid Profile

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Social Media & Online Marketing: ROI for Law Firms

Tip 1: Create a Solid Profile

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Social Media & Online Marketing: ROI for Law Firms

Tip 2: Join Relevant Groups

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Social Media & Online Marketing: ROI for Law Firms

Tip 2: Join Relevant Groups

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Social Media & Online Marketing: ROI for Law Firms

Tip 3: Engage in Group Discussions

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Social Media & Online Marketing: ROI for Law Firms

Tip 4: Find Relevant Contacts

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Social Media & Online Marketing: ROI for Law Firms

Tip 5: Connect with relevant contacts

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Social Media & Online Marketing: ROI for Law Firms

Tip 6: Start Recommending

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Social Media & Online Marketing: ROI for Law Firms

Tip 7: Connect your website and twitter account(s)

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Social Media & Online Marketing: ROI for Law Firms

Tip 8: Select a unique URL

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Social Media & Online Marketing: ROI for Law Firms

Tip 9: Promote your linkedin profile to your social networks

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Social Media & Online Marketing: ROI for Law Firms

Tip 10: Monitor who is viewing your profile

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Social Media & Online Marketing: ROI for Law Firms

Tip 10: Monitor who is viewing your profile

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Social Media & Online Marketing: ROI for Law Firms

• increased website traffic

• Increased online visibility

• enhanced search engine results

• scope out competition or partners

• build your professional network

• generate more referrals of business

What are the benefits of Linkedin?

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Social Media & Online Marketing: ROI for Law Firms

DO NOT

stick your head in the sand when new business is sitting waiting for you

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Social Media & Online Marketing: ROI for Law Firms

www.moorelegaltechnology.co.uk/

Social Media and Online Marketing: ROI for Law Firms

Gavin Ward

Search & Social Media Marketing ManagerMoore Legal Technology

Email: gavin@moorelegaltechnology.co.ukTel: 0845 620 5664

Mob: 0750 018 4819