Social Media & Online Marketing - ROI for Law Firms

www.moorelegaltechnology.co.uk/

Social Media and Online Marketing: ROI for Law Firms

Gavin Ward

Search & Social Media Marketing ManagerMoore Legal Technology

Email: [email protected]: 0845 620 5664

Mob: 0750 018 4819

mailto:[email protected]


Social Media & Online Marketing: ROI for Law Firms

Measuring ROI

• Financial results?• New business?• Value and benefits?

Types of social media

• Blogging• Twitter• LinkedIn


Social Media & Online Marketing: ROI for Law Firms Blogging



• Engage with legal profession and potential clients

• Increase visibility in search engines and generate business

• Develop brands

• Demonstrate expertise and thought leadership

• Develop knowledge and current awareness

Reasons for blogging?



Twitter



• As per blogging

• Increase engagement

• Develop relationships

• Send traffic to websites

• Improve search engine rankings

Why use Twitter?



Factors affecting search engine rankings

2009 Algorithm Ranking Graphic

• Varied and constantly changing



Factors affecting search engine rankings

2011 Algorithm Ranking Graphic

• Varied and constantly changing• Social signals becoming more important



TwitterAnalytics



• LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.

• Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.

• Through the site, individuals can then maintain a list of known business contacts, known as Connections.

• Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions

What is Linkedin?



• More than 100 million users representing 150 industries• Over 1 million different company profiles• Over 60% of people looking for a professional service will use

LinkedIn as their starting point• Most members tend to be between 30 and 55 years old • 97% of LinkedIn users join based on invitations from existing

members • LinkedIn users accept 83% of referrals• All 500 of the Fortune 500 are represented in LinkedIn. In fact,

499 of them are represented by director-level and above employees

What is Linkedin? Statistics:-



Tip 1: Create a Solid Profile



Tip 2: Join Relevant Groups



Tip 3: Engage in Group Discussions



Tip 4: Find Relevant Contacts



Tip 5: Connect with relevant contacts



Tip 6: Start Recommending



Tip 7: Connect your website and twitter account(s)



Tip 8: Select a unique URL



Tip 9: Promote your linkedin profile to your social networks



Tip 10: Monitor who is viewing your profile



• increased website traffic

• Increased online visibility

• enhanced search engine results

• scope out competition or partners

• build your professional network

• generate more referrals of business

What are the benefits of Linkedin?

DO NOT

stick your head in the sand when new business is sitting waiting for you




Social Media and Online Marketing: ROI for Law Firms

Gavin Ward

Search & Social Media Marketing ManagerMoore Legal Technology

Email: [email protected]: 0845 620 5664

Mob: 0750 018 4819

mailto:[email protected]

Social Media & Online Marketing - ROI for Law Firms

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