Using Social Media to grow your Health / Fitness

BusinessBill Pryor, Business Development DirectorNCI / HealthfitSherpa bpryor@nci.com

Network Communications Inc.

Based in Atlanta with operations throughout the country, NCI is a leading publishing and media content producer. Through it’s Sherpa operations group launched in 2008, NCI is currently providing over 1000 small and mid-sized companies with social media marketing programs

Custom, turnkey internet marketing services

1) Social media explosion

2) Social media marketing in health & fitness

3) Key success factors

4) HealthFit Sherpa solution

Social Media

38 Years

13 Years

4 Years

3 Years

Years to reach 50 million users

SOCIAL MEDIA EXPLOSION

Exhibit A: Facebook Growth

“44% of Internet users visited a social network at least monthly in 2009” “85% of social media users thought companies should interact with their consumers through social media”  “Nearly 6 out of 10 Americans who use social media interact with companies on social media sites”

“The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”

SOCIAL MEDIA EXPLOSION

Exhibit A: Facebook Growth

Social Media: “the highest level of Internet marketing”

BRANDING +

FINDABILITY +

ENGAGEMENT

FINDABILITY

BRANDING

Web site

Web site FacebookFacebook

Twitter

Twitter

OtherSoc.Id’s

OtherSoc.Id’s

BlogBlog

Q: Why social media for my fitness business?

1) Low-cost

2) High-impact

3) Competitive advantage

4) Community emphasis

Google Rank

Web Traffic

Engaged Community

New Clients

Retention

Referrals

Key for today’s fitness business:

Fitness Industry Example

Fitness Industry Example

Power of Loyal Clients with Social Media Tools

“…..Not all customers are into this stuff……. But a small, passionate and fast growing group ARE into this. And those people are disproportionately important because they are those key “connectors” or “engagers” …..They can turn into obsessive evangelists for your business…”

Example: Viral Return and Engaging Social Media Users

“ ……One of our customers, a heavy social media type…asked to use our facility to run a charity fundraiser — and mention it in our Facebook fan page ……..When I agreed, she posted a compelling video on You Tube that ended up on our Facebook page and got a number of other customers heavily involved.

Further the local cable channel saw the post, as did the local paper and both did stories. The thing spiralled in various ways as others picked up and posted……

Keys to Success

1)Frequent fresh content

2)Community engagement

3) Consistent delivery

3) Multiple platforms

4) Ongoing outreach / recruitment

A custom, turnkey Internet marketing tool for the health and fitness industry.

For a low monthly fee, HealthFit Sherpa will develop and execute a complete social media program for a new kind of Internet

marketing presence.

We eliminate the risk, time expenditure, expense, and complexity of using these tools.

Custom, turnkey internet marketing services

1) A custom blog, Facebook fan page and Twitter account are set up and linked together under your company name.

2) Twice a week, your assigned “online community manager” posts fresh, relevant content to the blog and out to Facebook & Twitter

3) Network and comments are monitored, SEO practices administered, updates and maintenance, follower recruitment

4) Metrics and reporting, on traffic, audience interaction, leads, referrals

HealthFit SherpaWhat exactly is it?

1) Intake interview to learn your business, capture your company’s “look and feel”

2) Blog, FB & Twitter accts created, URL mapping website integration, production issues

3) Online community manager oversees“outreach” and begins day to day execution - 2 posts per week - liasion to your company - SEO, community development - metrics reporting

HealthFit SherpaSet-up Process

HealthFit Sherpa content

Customized Blog Look and Feel

•Customized categories and posts

•Two posts a week

•Email list building and lead capture

•Participate as much as you like

HealthFit Sherpa content

“Curated” from the web, posted by us

(relevant topics selected by you)

and / or

Company news, informationevents and promotions (posted by us or by you)

Why outsource this?

HealthFit Sherpa saves you time, does the “heavy lifting”

- Saves you time --- program goes on “auto pilot”

- Eliminates risk and learning curve of using these tools

- Updates and adapts as systems evolve

- Assures fresh, frequent content activity

- Executes SEO and tagging

- Provides regular reports

HealthFit Sherpa Summary

Turnkey social media marketing solution

- Low monthly fee: $495*- Simple, powerful, customizable- Dedicated account management

Benefits for your business

- Higher search engine visibility- More web traffic- More leads- Increased referrals and word-of-mouth- Enhanced connection with customers- More sales

* 10% charter discount until July 15 ($345 p/mo)

HTTP://healthfitsherpa.com

Bill Pryor bpryor@nci.com

781-254-3677

For more information or getting started

Metrics Reports

Blog Activity- unique visits- avg. time on site- page views

Traffic sources- organic- facebook- twitter- direct

Leads (phone calls)

Website traffic

Search rank