Post on 16-Apr-2017
Social Media Marketing2015 Moving Forwards
Syndacast in 2015
Company SummarySyndacast is a performance-driven digital agency headquartered in Bangkok, Thailand with strong presence in Singapore, Indonesia and India.
Since it was founded in 2008, Syndacast has gained considerable recognition of delivering ROI beyond clients' expectations.
Syndacast Entities
Singapore
Jakarta
Bangkok
Team of 50 interactive experts
Offices in Bangkok, Singapore New Delhi Office in 2016 Invoicing entity in Jakarta
Delhi
Our Experience
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Social Media MarketingGlobal Trends 2015 - 2016
The Social Media LandscapeIt’s fast, ever-changing and unpredictable.
January 2014 October 2014
Source: GlobalWebIndex | Facebook | VentureBeat
The Social Media LandscapeFast-forwarding to August 2015
Source: Statista
Number of active users in millions
The Social Media LandscapeIt’s fast, ever-changing and unpredictable.
Source: Greenbot | WSJ | thenextweb | smallbiztrends
A Peak into Social Media Channel #1Worldwide, there are over 1.44 billion monthly active Facebook users. A 13 percent increase from 2014. – source: Facebook
Age 25 to 34 makes up 29.7% of users and is the most common age demographic. – source: Facebook
Facebook users comprise of 53% female and 47% male. – source: Facebook
Highest traffic occurs mid-week between 1 to 3 pm. – source: Bit.ly blog
On Thursdays and Fridays, engagement is 18% higher. – source: Bit.ly blog
There are 83 million fake profiles. – source: CNN
300 million photos are uploaded every day – source: Gizmodo
936 million people log onto Facebook daily for March 2015, representing a 17% increase year over year – source: Facebook
There are 1.25 billion mobile active users, a 24% increase year over year– source: Facebook
A Peak into Social Media Channel #2There are over 316 million active Twitter users per month, 80% of which are on mobile devices. – source: Twitter
About 56% of monthly active users are actually tweeting. The rest are just basically lurking. – source: Rocket Post
The average number of follower per user is 208. – source: Jeff Bullas
About 63 percent of Twitter users regard their smartphones as their primary tweeting device. – source: eMarketer
About 71% of tweets are ignored and only 23% generate a reply. – source: iMedia Connection
42% of international brands post 10 tweets per day on average– source: Social Times
Tweets containing image links have 5x higher engagement rate – source: Jeff Bullas
A Peak into Social Media Channel #3
90% of Instagram users are younger than 35 years old – source: Science Daily
An estimated 30% of Instagram accounts are inactive. – source: Business Insider
@mentions in Captions receive 56% more engagement – source: Simply Measured
Adding a location results in 79% higher engagement – source: Simply Measured
High light images generate 24% more likes than dark images. While a high amount of background space generate 29 %more likes than those with minimal space. – source: Curalate
Images with high level of texture generate 79% more likes. – source: Simply Measured
Instagram has 300m monthly active users. – source: Statista
On average, Instagram users post 70 million photos and hit the ‘like’ button 2.5 billion times a day – source: Instagram
Social Media MarketingThings to Look Out For 2015 - 2016
Social Networks: Battling to Become Your e-Wallet
Source: techcrunch
Facebook announced a partnership with e-commerce site platform Ecwid to let its 450,000 merchants easily integrate Autofill With Facebook, a feature that lets customers pull in credit card, billing, and shipping info they’ve stored on Facebook.
Social Networks: Battling to Become Your e-Wallet
Source: techcrunch
March 2015 – Facebook rolled out Friend-to-Friend payment option in US. Function to propagate into other countries over the coming months.
The Birth of Social-Commerce
Source: Wall Street Journal
Since Facebook and especially Twitter are real-time media, they’re perfect for short-term deals tied in with fleeting trends. Aka Today only Deals!
Smart Devices Becoming Social
Source: Facebook
Cheap and increasingly sophisticated sensors prepares the world for smart devices.
Social media giants are getting ready for the Internet of Things.
Niche Social Networks
Niche Social NetworksInterest-based network works better than people-based networks.Smaller but stronger communities.
Privacy (The Illusion Of)
Source: wired
$35 million to $0 in 10 months
Secret shuts down because anonymity makes people mean.
“I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care.” – David Byttow
Privacy (The Illusion Of)
Privacy (The Illusion Of)
Source: Facebook
Facebook launches ‘Rooms’ anonymous chat room app.
Invite only and requires special code to be scanned by phone’s camera to join.Moderators can ban people or set rooms to be 18+.
Social Media MarketingChannels vs Industry vs Purpose 2015 - 2016
Social Network by Industry
Source: Social Media Today
Social Network by Industry
Source: Social Media Today
Social Media MarketingOpportunities 2015 - 2016
Pinterest Set to Surge
Source: Social Media Examiner
#1: Pinterest Users Are Shoppers
#2: Users Doubled in the Second Half of 2014
#3: Steady Yearly Growth Expected
#4: Pinterest May Drive More Sales Than Facebook One Day
Facebook Grows & Shrinks at Opposite Ends
Source: Social Media Examiner
Facebook grows and shrinks at opposite ends of the demographic spectrum.
In 2016, Facebook will experience the largest percentage share increase in the Ages 65+ demographic.
During that same period, eMarketer data suggests that the Ages 18-24 demographic share will decrease slightly.
Self-Broadcasting: The New Social Share
Source: Social Media Week
Emergent of a new form of blogging - Welcome to the world of Mukbang!
The Birth of Social-Commerce
Source: Wall Street Journal
Since Facebook and especially Twitter are real-time media, they’re perfect for short-term deals tied in with fleeting trends. Aka Today only Deals!
Social Media MarketingOutlook for Thailand 2015 - 2016
The State of Social Media in Thailand
Source: DAAT
The State of Social Media in Thailand
Source: DAAT
The State of Social Media in Thailand
Source: DAAT
The State of Social Media in Thailand
Source: DAAT
The State of Social Media in Thailand
Source: DAAT
The State of Social Media in Thailand
Source: DAAT
The State of Social Media in Thailand
Source: DAAT
The State of Social Media in Thailand
Source: DAAT
Thais spent millions of hours in a day watching video on YouTube.Two thirds of Thais watch videos via mobile devices.
Ariya Banomyong, Thailand country head for Google:
“The success of YouTube in Thailand is due to the readiness of the online ecosystem.”
Presented by:
Monlamai VichienwanitchkulHead of Content & Optimization