Post on 13-Jul-2015
TTC MediaOn Social Media Issues
Segment Two
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In This segment we will explore what you should be looking for onthe web to see what, if anything, is being said about your business.
What to do if you do find anythingand it proves to be
Negative.
So we are going to look at some real life examples.
We are not purposely pickingon any business, these
have just been foundduring our research.
Look just above this sentence.An area to review this business is present and has already been done.
What you have been looking at are pages from mass listingsites such as Yellow Pages
and more.
They do this to increase their own presence on the web.
What would a number of negativereviews do to your
business?
Also, when you start searchingyou will notice businesses that
do not have web sitesstill have a web presence.
Most Domino's Pizza stores donot have a web site nor do
they really need one.
But they all have a webpresence as you are about
to see.
Domino's Corporate Official Site
Another Mass Listing Site Web Page
This is for a local Domino's Store
There are a number of these mass listing sites
Here's yet another mass listing site
Now here is what we are really talking about. This is a public listing of health code violations for a Gloucester,
Virginia Domino's store up towards the courthouse.
There are two Domino's Pizza Shopsin Gloucester, VA.
Only one has a public listing forhealth code violations showing
on the Internet.
Do you think this affects their business?
This shows the location of the store with the Health violations
The amount of detail given on this business is nothingshort of amazing. Do you think the owners know
about this? Our guess? Not at all.
This is only a part of social mediaand what a business owner
now faces.
What can the owner of the one Domino's shop do to cut anypotential damage being done
about what is now public negative press?
The best policy would have beento be proactive in handling
a strong social media presence.
This could have pushed thesefindings way down the search engine
list with a much lower impact.
If the owners had already made a strong social media presence,they could have addressed the
issues honestly with their customers
and explain what they had done to fix the issues.
Customers quickly put to rest and the issues buried.
The present problem? This public posting is in fact
hurting this business and they have not addressed the
issue.
This business can still turn thissituation around, but they
first need to know the issueis even out there.
The issues need to be addressed and a lot of positive information
needs to be put forth in a number of areas.
This ends segment two. Please keep an eye out for segment
three where we willcontinue further along these lines
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