Post on 29-Aug-2014
description
Social media integration and audience activation By Casey Knox Director, Social Media and PR for AREA203 Digital
Social media integration and audience activation Casey Knox ©2012
EXPERTS [experienced professionals]
Managing a company’s brand voice requires…
in order to truly be successful.
Casey Knox Social media integration and audience activation ©2012
Title of your presentation LOGO
If you can handle this, let’s move on.
Social media integration and audience activation Casey Knox ©2012
Setting the Stage Social integration across all assets…
is MANDATORY.
Social media integration and audience activation Casey Knox ©2012
Setting the Stage • WEBSITES • BLOGS • APPLICATIONS • SOCIAL SITES • PRESS RELEASES • EMAILS • OFFLINE
essentially EVERYWHERE.
cup-o-content
Integrate social media on:
Social media integration and audience activation Casey Knox ©2012
AUDIENCE.
DEVICE.
INDUSTRY.
COUNTRY.
LANGUAGE.
Apply this mindset to any and every…
Social media integration and audience activation Casey Knox ©2012
Title of your presentation LOGO
If you can handle this, let’s move on.
Social media integration and audience activation Casey Knox ©2012
Proper social integration is instrumental in achieving social media success…
no EXCEPTION.
Social media integration and audience activation Casey Knox ©2012
Setting the Stage Way more than just share buttons…
Social media integration and audience activation Casey Knox ©2012
Setting the Stage Shareable within 1-2 clicks…
Social media integration and audience activation Casey Knox ©2012
Setting the Stage Publishable within 3 clicks total…
Social media integration and audience activation Casey Knox ©2012
Setting the Stage Complete with pre-populated content…
Social media integration and audience activation Casey Knox ©2012
Connecting offline to online…
Social media integration and audience activation Casey Knox ©2012
Setting the Stage Located directly next to the content to share…
Social media integration and audience activation Casey Knox ©2012
Title of your presentation LOGO
If you can handle this, let’s move on.
Social media integration and audience activation Casey Knox ©2012
Setting the Stage Three questions to ask:
1. Is the content shareable at various touchpoints? 2. Is the social integration prominently placed?
3. Can my social integration be optimized at the speed of technology changes?
Social media integration and audience activation Casey Knox ©2012
[increased virality potential]
Investing time into social integration equals…
AUDIENCE ACTIVATION!
Social media integration and audience activation
[increased quality conversions]
Casey Knox ©2012
Social media integration and audience activation Casey Knox ©2012
Strike up a conversation. @CaseyMaeKnox @AREA203Digital