[Social Media Insight] 10 Things you Might Not Know about the Seventeen-year-old

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Transcript of [Social Media Insight] 10 Things you Might Not Know about the Seventeen-year-old

1November, 2015

10 Things you Might Not Know about the Seventeen-year-old

@17

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1. Instagram ranks NO.1 social media channel

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Facebook is not cool among the young

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2. SnapChat ranks NO.1 messaging app to chat with friends

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Share Real-time experience & Express themselves in the moment

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3. Instagram accounts they Recommend…Category IG accounts

Food

Artist/Illustrator

Fashion

@hkplayndine

@sellwords

@typing.jpg

@ootdmagazine

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4. What contents engage them on Facebook & YouTube?

They love funny (膠 ) content They watch entertainment videos& follow popular YouTubers

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4. What contents engage them on Instagram?

They catch up with friends’ news , explore IG Shop & delicious food

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5. Online & Offline shopping at Reasonable price &Foreign fast fashion brands are hot picks

Argyle Centre

Kwai Chung Plaza

What brands do they like?Where do they shop?

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6. What’s next? Dining for sure!What kind of food do they like?

Where do they get dining info from?

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7. Where do the young spend most money on?

Top spending: Dining

Shopping

Music & Movie

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8. Cash is KING!

Electronic payment is not common

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9. A wide variety of activities to do in spare time

• Entertainment• Sports• Movie• Playing video games

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10. They love Korean culture most

Korean Taiwanese Western

And they addicted to K-POP

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