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IncorporatingSocial Media into Medical Education

Katherine Chretien, GWU, Medicine Clerkship Director

Vineet Arora, Chicago, Associate Program Director, Internal Medicine Residency

Carrie Saarinen, UMass, Instructional Technologist, Department of Medicine

Ben Ferguson, Chicago, Medical Student

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Katherine Chretien, MD•Clerkship Director•Internal Medicine•GWU

Vineet Arora, MD•Associate Program Director

•Internal Medicine Residency

•UChicago

Carrie Saarinen, MEd•Instructional Technologist

•Medicine•UMassMed

Ben Ferguson, MS•MD/PhD candidate•Producer, Pritzker Podcast

•UChicago

P R E S E N T E R S

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Agenda & Workstations

• What is social media?• How can social media be used in

medical education?

• Breakout groups @workstations

• Q&A

• Wrap up & Closing

Twitter

Wikis

Podcasting

Blogging

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What is social media?Social media is digital content that can be easily shared with other people via the internet using free web-based tools. Generally, viewers of this content are welcome to use and redistribute this content freely.

The social media frenzy began with the emergence of the ‘read-write web’ no special ‘coding’ or ‘language’ skills needed to publish content online web applications that can be used to create social networks

The frenzy continues to grow, due in part to a narrowing of the digital divide more people have access to computers and the internet more users in the 2-12 age group and 55+ age group

Pew Internet reports

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Does Social Media Fit in Medical Education?

• Yes. Social media may have a place in medical education. And biomedical research. And clinical systems and patient care.

• ‘Social’ = people. Our med students are people. Our lab techs are people. Our patients are people. Our campus community is made up of people. Our off-campus community is made up of people.

• ‘Media’ = information. We create and use media. Photos, video, audio, documents, websites. Tutorials, maps, reviews. Web links, news feeds, activity calendars.

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• Learn Twitter functions

• Explore privacy settings

• Search, tweet, re-tweet and more!

Twitter

• Learn wiki functions• Explore administrative

tools• Compose and publish

a page!

Wikis

• Learn podcast elements

• Discover tagging and publishing

• Record and publish a mini-podcast!

Podcasting

• Learn blog components

• Explore privacy options

• Compose and publish a blog post!

BloggingHan

ds-o

n W

orks

hop

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Blogs

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Disclaimer/Privacy statements

• All opinions expressed…are those of respective authors and not of their employers

• Not substitute for medical advice• No profit from any material on this website• References to patients have been changed to protect patient

privacy• Disrespectful comments deleted

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Twitter Terminology• Tweet – message that is 140

characters or less• Retweets or “RT” –

repeating the message• @ Reply – a message to

specific tweeter that is public

• Direct message or “DM” – a message to a specific tweeter that is private

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Twitter• Fastest growing

social media site• Microblog

messages that are 140 characters or less to ‘followers’

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Rea

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40% of tweets are “pointless babble”

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Breaking through the Babble

• Select followers carefully

• Create or follow Twitter list

• Save a hashtag search “#meded”

• Use Twitter program to aggregate tweets

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Caution: Whatever happens on Twitter

stays on Twitter

GOOD TWEET

BAD TWEET

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Wikis

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What is a wiki?

A wiki is a web site that includes web pages containing content. Wiki pages are created using a collaborative software program then published to the web. In other words, a wiki is a web-publishing tool.

Wiki software is designed for collaborative web site creation. A wiki is a website that includes the collaboration of work from many different authors.

Software developer Ward Cunningham

used the name ‘wiki’, a Hawaiian term for ‘quick’ or

‘fast’.

This file is licensed under the Creative Commons

Attribution-Share Alike 2.0 Generic license.

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Basic wiki features

Functions• Create new page• Edit content on a page• Delete a page• View recent activity• View revision history• Comment on a page• Manage access to content• Limit access to editing tools

Types of content• Text• Images – photos or graphics• Video• Charts, tables, graphs• Lists• Links to other websites• Attachments

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NOTE: Revision History is a standard wiki function. All wiki software includes the option to review changes, edits and new page creation. Administrators have the ability to revert, edit or delete any content.

Managing Wiki

Content

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Site level history

Page level history

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PBWorks’ Settings

Manage Site on Google Sites

Managing WikiAccess

Who must have access? What level of access?

Is the site public, or does the site require a login to view any page or content?

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Course website• Description and ‘need to

know’ info• Resources for learning• Assignment delivery• Due dates, timelines, task

lists• Interactive surveys, forms,

calendars• File storage

Project website• Description and ‘need to

know’ info• Resources for research• Project team profiles, roles,

and responsibilities• Due dates, timelines, task

lists• Collaborative writing• File storage

Academic applications for a Wiki

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LMS (learning

management system)

CMS (content

management system)

Wiki

Internet access

Multiple authors, editors Create web pages

Create textual content – columns, lists, tables Embed video, photos

Upload & attach files

Institution or campus resource requires training

Enrollment based, or affiliation required, access

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Use a wiki for collaborative writing

Instead of circulating documents to a group of people via email, create wiki pages that can be edited and published easily allowing everyone on your team to see the most up to date information!

Stop searching for that email with an important attachment, unsure if it is even relevant anymore. Find the latest info on your team wiki! KNOW when it was last updated and by whom.

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Podcasting

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The Infinite Dial. Arbitron/Edison Media Research. Jan 2009.

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iPOD + broadCAST

• Series of downloadable audio or video episodes hosted on the internet

• Subscriptions using RSS feed (e.g. using iTunes)

• Time- and place-shifted media consumption

• Simple, quick, and very inexpensive to produce

A podcast is a digital audio or video file that is:

• episodic

• downloadable

• program-driven, mainly with a host and/or theme

• convenient, usually via an automated feed with computer software

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Examples of podcasting in medicine and science

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Examples of podcasting in medicine and science

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Examples of podcasting in medicine and science

A c a d e m i c I n t e r n a l M e d i c i n e W e e k 2 0 1 0 S a n A n t o n i o , T e x a s Examples of podcasting in education

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Examples of podcasting in education

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ResourcesWorkshop wiki https://sites.google.com/site/socialmediainmeded/

Twitter & Blogs• Twitter http://twitter.com • Top Twitter Myths

http://futuredocsblog.com/top-Twitter-myths-tips/

• Tweetdeck – a mega-Twitter program Twitterberry – Twitter for blackberry Twitterific – especially helpful on iPhone

• Blogger http://blogger.com • WordPress http://wordpress.com • Typepad http://www.typepad.com/ • Kathy’s Blog

http://www.mothersinmedicine.com/ • Vinny’s Blog http://futuredocsblog.com/

Podcasts & Wikis• Apple Garage Band –audio recording software for

Mac users http://www.apple.com/ilife/garageband/

• Audacity - audio recording software (free!) for PC and Mac users http://audacity.sourceforge.net/

• iTunes – Apple podcast store – buy or find free podcasts to download and listen to http://www.apple.com/itunes/

• Ben’s Pritzker Podcast http://pritzkerpodcast.com/

• Google Sites http://sites.google.com • PBWorks http://pbworks.com• Workshop wiki:

https://sites.google.com/site/socialmediainmeded/