Post on 16-Apr-2017
Social Media in Healthcare: Coming of Age
Lee Aase (@LeeAase) Mayo Clinic Social Media Network
Ontario Hospital Association • #SMHC2015 December 7, 2015
Glad to Be Back in Toronto• Presented in person to OHA Dec. 8, 2011 • Presented subsequently via Skype (2012?) • And my most recent visit… Nov. 25, 2014
Agenda
• The role of social networking in Mayo Clinic’s development and growth
• What’s new since 2011? • Two Canadian Connections • What’s next? • Opportunities and resources for you
U.S. News Best Hospitals Metro Populations
Answering a Burning Question…
Social Networking in the Origins and Development of Mayo Clinic
Inventing Group Practice of Medicine, Unified Medical Record
Mayo Clinic’s First Social Networkers
Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited
Information Sources Influencing Preference for Mayo Clinic (2010)
Social Networking is part of the Mayo Clinic DNA and is fundamental to health care
Moving Mayo Clinic from Social Networking to Social Media
Involuntary MySpace “Representation”
Involuntary MySpace “Representation”
Accelerated Adoption of Free Platforms and Low-Cost Tools
• 2007 - Facebook • 2008
• YouTube • Flip Cameras • Twitter • Blogs
©2011 MFMER | 3139261-
Sharing Mayo Clinic - January 2009
Mayo Clinic Center for Social Media Founded July 2010
• The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
• “Credibility Hub” (h/t @Nora3000) for #hcsm (and #hcsmca, #hcsmeu, #hcsmanz)
• Make resources developed for Mayo Clinic staff available to peers via Social Media Health Network.
A Catalyst for Social Media
• One-day crash course • Intro to tools and hands-on
experience • Strategic framework for
application
Social Media Residency
@FarrisTimimi - Medical Director
Online Newsroom: Mayo Clinic News Network
Interactive Webinars with Google Hangouts
Private Patient Education Sites
#StrongArmSelfie Campaign
#StrongArmSelfie Campaign
#StrongArmSelfie Campaign
#StrongArmSelfie Campaign
Periscope Q&A
Canadian Connection #1: Hootsuite Curriculum Collaboration
• Curriculum RFP Dec. 2014
• Redesigning Residency Prerequisites
• Developed plan for Social Media Basics Certificate eligible for CME credit
Mayo Clinic-Hootsuite Social Media Basics for Healthcare
• Available directly from Hootsuite or at a discount for MCSMN members (3.5 CME Hours)
Canadian Connection #2: @ColleenYoung
• Joined External Advisory Board
• Contract consultant to redesign SMHN site
• Now Mayo Clinic Connect Community Director
Social Media Health Network
A New Name Today: Mayo Clinic Social Media Network
Basic Membership - FREE
MCSMN Basic Member Benefits
• Three Webinars/year (reg. $95 each)
• eBook (Kindle or PDF) of Bringing the Social Media Revolution to Health Care
• News You Can Use
Premium Individual Membership
MCSMN Premium Member Benefits
• Monthly Webinars (and archives)
• Member Discussion forums
• Online Learning, including Social Media Basics for Healthcare Certificate
• Resources and Templates
• Discounts on In-Person Events
$100 Discount for OHA Members
Premium Organization Membership
MCSMN Organization Membership Benefits
• Premium membership for all employees
• 10 licenses for Social Media Basics for Healthcare Certificate, with bulk discounts for broader adoption
• Special Organization-Only Opportunities
Coming Wednesday: The New Mayo Clinic Connect
Let’s Connect! • @LeeAase (or #MCSMN)
• socialmediacenter@mayo.edu