Social Media in Healthcare: Coming of Age

Lee Aase (@LeeAase) Mayo Clinic Social Media Network

Ontario Hospital Association • #SMHC2015 December 7, 2015

Glad to Be Back in Toronto• Presented in person to OHA Dec. 8, 2011 • Presented subsequently via Skype (2012?) • And my most recent visit… Nov. 25, 2014

Agenda

• The role of social networking in Mayo Clinic’s development and growth

• What’s new since 2011? • Two Canadian Connections • What’s next? • Opportunities and resources for you

U.S. News Best Hospitals Metro Populations

Answering a Burning Question…

Social Networking in the Origins and Development of Mayo Clinic

Inventing Group Practice of Medicine, Unified Medical Record

Mayo Clinic’s First Social Networkers

Austria Denmark Ireland Scotland

Australia England Italy Sweden

Argentina Fiji Mexico Switzerland

Belgium Finland New Zealand Uruguay

Canada France Norway

Chile Germany Peru

Cuba Holland Russia

Countries Dr. Will Mayo Visited

Information Sources Influencing Preference for Mayo Clinic (2010)

Social Networking is part of the Mayo Clinic DNA and is fundamental to health care

Moving Mayo Clinic from Social Networking to Social Media

Involuntary MySpace “Representation”

Involuntary MySpace “Representation”

Accelerated Adoption of Free Platforms and Low-Cost Tools

• 2007 - Facebook • 2008

• YouTube • Flip Cameras • Twitter • Blogs

Telling the Patient Experience Story

©2011 MFMER | 3139261-

Sharing Mayo Clinic - January 2009

Mayo Clinic Center for Social Media Founded July 2010

• The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.

• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.

• “Credibility Hub” (h/t @Nora3000) for #hcsm (and #hcsmca, #hcsmeu, #hcsmanz)

• Make resources developed for Mayo Clinic staff available to peers via Social Media Health Network.

A Catalyst for Social Media

• One-day crash course • Intro to tools and hands-on

experience • Strategic framework for

application

Social Media Residency

@FarrisTimimi - Medical Director

Online Newsroom: Mayo Clinic News Network

Patient-to-Patient Community: Mayo Clinic Connect

Interactive Webinars with Google Hangouts

Private Patient Education Sites

#StrongArmSelfie Campaign

#StrongArmSelfie Campaign

#StrongArmSelfie Campaign

#StrongArmSelfie Campaign

Periscope Q&A

Canadian Connection #1: Hootsuite Curriculum Collaboration

• Curriculum RFP Dec. 2014

• Redesigning Residency Prerequisites

• Developed plan for Social Media Basics Certificate eligible for CME credit

Mayo Clinic-Hootsuite Social Media Basics for Healthcare

• Available directly from Hootsuite or at a discount for MCSMN members (3.5 CME Hours)

http://socialmedia.mayoclinic.org/social-media-basics-certification/

Canadian Connection #2: @ColleenYoung

• Joined External Advisory Board

• Contract consultant to redesign SMHN site

• Now Mayo Clinic Connect Community Director

Social Media Health Network

A New Name Today: Mayo Clinic Social Media Network

http://socialmedia.mayoclinic.org/discussion/new-name-mayo-clinic-social-media-network/

Basic Membership - FREE

MCSMN Basic Member Benefits

• Three Webinars/year (reg. $95 each)

• eBook (Kindle or PDF) of Bringing the Social Media Revolution to Health Care

• News You Can Use

Premium Individual Membership

MCSMN Premium Member Benefits

• Monthly Webinars (and archives)

• Member Discussion forums

• Online Learning, including Social Media Basics for Healthcare Certificate

• Resources and Templates

• Discounts on In-Person Events

$100 Discount for OHA Members

Premium Organization Membership

MCSMN Organization Membership Benefits

• Premium membership for all employees

• 10 licenses for Social Media Basics for Healthcare Certificate, with bulk discounts for broader adoption

• Special Organization-Only Opportunities

Coming Wednesday: The New Mayo Clinic Connect

Let’s Connect! • @LeeAase (or #MCSMN)

• socialmediacenter@mayo.edu

• LinkedIn