Post on 13-May-2015
description
Social Media for StudentsSocial media best practices for landing (and keeping) a great job.
How Employers Stalk You
Building Your Online Reputation
Using Social Media to Land a Job
What We’ll Cover
9%Unemployment
14Million Americans
Competition is Fierce
In 2009, 53% of employers used social media to screen candidates.
53%
Today, over 91% of employers use social media to screen candidates.
91%
What happens in Vegas gets posted on Facebook, Twitter, and YouTube before the night is over.
Keg Stand, Anyone?
Inappropriate photographs or information
Content about drinking or using drugs
Bad-mouthing of employers, co-workers or clients
Poor communication skills
Misrepresentation of qualifications
Reasons Employers Disqualified Candidates
Source: Reppler study, 2011
Positive impression of personality and organizational fit
Profiles supported professional qualifications
Good references posted by peers
Solid communication skills
Reasons Employers Hired Candidates
Source: Reppler study, 2011
How Employers Stalk Job Candidates Online
theyGoogle you
76%
53%
48%
theconnor: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
timmylevad: “@theconnor Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”
“I just split up with my girlfriend, but like the Japanese say, 'ere'll be another one #oating by any minute now.'’”
what will our
grandchildrenread about us in 50 years?
If only it were this easy.
Building your Online Reputation
Be Yourself, Let Your Personality Show
Self-Censor Your Posts
Have Fun, But Be Smart
Perception Is Reality Online
Principles of Online Reputation Management
Control What is Public
Create Friend Groups
Regularly Review Privacy Settings
Be Cautious of What You Post
You Never Know Who is Watching
Complete Profile
Add Applications
Request Recommendations
Participate in Groups and Answers
Search for Jobs
Complete Your Profile
Follow Industry Leaders
Post About Relevant Topics
Participate in TweetChats and Discussions
Stalk Your Favorite Companies
Buy Your Domain Name
Show Your Experience and Knowledge
Showcase Your Portfolio and Projects
Include a Detailed Biography and Resume
WordPress, Blogger, Tumblr
Blog
Google+
Create Circles (Groups)
Be Aware Which Circles You Post In
Be Cautious What You Post Publicly
Find Industry Leaders
Engage in Conversations
Using Social Media to Land a Job
Plant a seed.
Beat Employers At Their Own Game
Research Employers Using Google
Follow Them on Twitter
Connect With Them on LinkedIn
Be Creative
Questions?
follow me @beley
linkedin.com/in/brandoneley
brandon@brandoneley.com